The Best Romantic Wedding Florists in Philadelphia, PA

The Best Romantic Wedding Florists in Philadelphia, PA

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96 Wedding Florists in Philadelphia, PA

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Poppy Flowers 

4.6

  • Starts at $1,750
  • Serves Philadelphia, PA

Poppy is blooming all over the U.S. with a dedicated team of floral designers and with a network of more than 800 local florists. As the nation’s fastest growing and largest full-service wedding florist, we are also the leading expert in floral trends. Check out our website for a free report featuring top 2024 wedding floral trends along with inspirational wedding photos from over 1000 venues and real weddings. Founded in 2019 by Cameron Hardesty (previously of UrbanStems and a White House florist alumna), Poppy is a women-led team with a talented network of majority-women designers.

Awarded Best of Zola
I was initially weary to hire a national florist rather than a local one, but once speaking with my poppy team, I was sold. They took my inspiration and ran with it! I loved them because they took so much stress of me. After the initial consult, I barely had to do anything. Closer to wedding day, I was put in contact with my florist, gave her my venue info and she handled everything! With everything I had to plan and worry about, it was nice knowing Poppy had my flowers covered. They came and set up my arch and isle clusters and made sure all my florals went where I had planned for them.
Emma C., 2 months ago
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Blooming Iris Designs 

5.0

Philadelphia, PA

    My name is Maggie and Blooming Iris Designs was inspired by my daughter. After 7 years as a wedding coordinator and being laid off due to covid, I wanted to find another way back into "wedding world." I stumbled upon a Floral Design Certification Program and decided to enroll. I then started my small business, out of my garage.

    Awarded Best of Zola
    Margaret from Blooming Iris Designs did an incredible job on my wedding this October! She was incredibly communicative, upfront about pricing, and made florals for my wedding day easy. The flowers she chose were exactly what I wanted, and I couldn't be happier! I would recommend Blooming Iris Designs to every person in my life planning an event with florals.
    Emma D., 4 months ago
    Lynda's Events Design 

    5.0

    Philadelphia, PA
    • Starts at $6,500
    • Offer

    Lynda’s Events: Award-Winning Wedding & Event Experts! At Lynda’s Events, we create refined, sophisticated, and timeless celebrations. As an award-winning Event Planning and Design Firm, we specialize in luxury weddings, corporate galas, and bespoke events. Led by a Master Certified Wedding Atelier, our expert team ensures a seamless, stress-free experience. With years of experience, we craft unforgettable events that reflect your unique vision. Our mission is ”Beauty Beyond Imagination”, and we can turn your dream wedding into reality.

    I cannot say enough great things about Lynda’s Events! From start to finish, the experience was seamless, professional, and truly exceptional. Lynda and her team went above and beyond to bring my vision to life, ensuring every detail was executed flawlessly. The creativity, organization, and attention to detail were unmatched. Not only did they handle everything with grace and efficiency, but they also made the entire process stress-free and enjoyable. My event was stunning, and I received endless compliments from my guests! If you’re looking for a team that is dedicated, passionate, and truly talented, Lynda’s Events is the best choice. I highly recommend them for any event—big or small. Thank you for making my special day unforgettable!
    Naomi, 11 days ago
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    Paraiso Floral Design 

    5.0

    Philadelphia, PA
    • Starts at $4,000

    Welcome to Paraiso Floral Design! We are more than just a wedding florist; we are your partners in creating unforgettable moments filled with love and gorgeous seasonal blooms. Our passion for sustainable floristry is at the heart of everything we do. We believe in the power of flowers to convey emotions, capture the essence of love, and transform spaces into enchanting wonderlands. Our floral designs are more than just decorations; they are storytellers. We carefully select each bloom, paying attention to colors, textures, and scents that will transport you and your guests to a world of enchantment.

    The Paraiso ladies are such a dream to work with! I just handed them my Pinterest and they created magic, it was exactly what I wanted! Communication was excellent, and our flowers were one of my favorite parts of our day. Would recommend them to anyone looking for beautiful flowers on their wedding day!
    Leslie, a year ago
    Lush Meetings & Events 

    5.0

    Philadelphia, PA

      Lush is a floristry and event design studio based in Philadelphia, Pennsylvania. From large scale floral installations to intimate City Hall weddings, Lush creates bespoke designs for events of all shapes and sizes. We specialize in wedding design, and manage delivery, set up and breakdown of your floral and décor elements. Ensuring you enjoy an effortlessly beautiful wedding day. We collaborate with the beauty of nature to create florals and designs in countless styles. That’s the beauty of nature! It changes each week, each season, each destination.

      Tamara and the rest of the Lush team were outstanding. From the initial consultation to the wedding day itself, Lush demonstrated unparalleled professionalism, creativity, and a genuine passion for the craft. Tamara was amazing in bringing my wedding floral dream to life and took her time providing her expertise and creative insights to enhance the overall design. Her attention to detail and commitment to creating a personalized experience truly sets her apart from other businesses. The colors and textures in the bouquet and other arrangements were nothing short of magical, creating an ambiance that perfectly complemented the occasion, venue, and my style. The Lush team worked quickly and seamlessly with the venue and the other vendors, ensuring a stress-free experience for me. Lush 100% exceeded my expectations, making my wedding day truly unforgettable. 10/10, five stars, all of it!
      Ava H., 8 months ago
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      Woodland Floral Design Co. 

      5.0

      • Serves Philadelphia, PA

      Proud Cat & Dog Mom // Your New Wedding Vendor BFF It’s never been just about pretty flowers to me. I started out in social work because I wanted to serve and connect with others. I first entered the floral design world as an intern in 2016 and noticed a lack of originality in designs and a need for more connection between the florist and the couple. When I started WFD in 2019, I decided to prioritize both artistic designs and building long-term relationships with each couple. Planning my own wedding in 2021 gave me an even deeper appreciation for the importance of receiving creative expertise and genuine support from wedding vendors.

      Awarded Best of Zola
      Woodland Floral Design Co. was an absolute dream to work with for our wedding. From the very first interaction, Misha and her team demonstrated a true gift for understanding exactly what we wanted, even when we weren't always sure ourselves. Her calming presence and mind-reader-like intuition put us at ease throughout the planning process. On the day of the wedding, the floral arrangements and decor they created were nothing short of once-in-a-lifetime magic - our wildest dreams come to life. Every single detail and more was perfectly executed, and Misha even went above and beyond to coordinate with our other vendors to ensure the day was seamless. If you're looking for a florist with God-given talent, look no further than Woodland Floral Design Co. Just go to my Google review, because 500 words will never be enough to describe Misha's incredible abilities. When all your guests just wanna take pics in front of your flowers- you know it’s perfect. I still can’t get over the hair accessories she made me…
      Jessie M., 6 months ago
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      The Faux Bouquets 

      5.0

      • Starts at $175
      • Serves Philadelphia, PA
      • Offer

      Believe it or not, we often have people ask if our pictures throughout our website are showing a mix of fresh and faux and…no they aren’t! Although fresh florals are pretty, we are totally in love with poser-blooms all the way here and that’s what we design 100% of our orders with.

      Awarded Best of Zola
      We had the most incredible experience with the Faux Bouquets! From start to finish, Brittany was responsive, caring and efficient! We rented the ‘Moody Romance’ suite and I purchased an add on of a custom bridal bouquet and boutonnière! I had done thorough research on purchasing real flowers and while price was our driving factor, I loved the element of saving on waste with renting and the option to purchase a keepsake! Brittany spent time talking to me so many times about questions I had and was incredibly patient! With the custom bouquet, I was able to upload inspiration photos and she NAILED it! The shipping process was so seamless as well. Brittany provided the tracking numbers and thorough instructions on receiving and then returning the flowers. I pride myself on getting ALL the flowers returned in record time (Brittany said) ;) All of our guests couldn’t believe the flowers were fake and everyone was raving about them! Do yourself a favor and go with The Fuax Bouquets!
      Erin D., 4 months ago
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      Wood & Word Blooms, sola wood floral designs (faux not fresh) 

      5.0

      • Starts at $1,500
      • Serves Philadelphia, PA
      • Offer

      🌹 WE ARE NOT FRESH FLOWER FLORISTS. WE WORK WITH WOOD & FAUX FLOWERS. PLEASE ACKNOWLEDGE THIS IN YOUR REPLY. 🌹 Wood & Word Blooms is run by a Jen Angle, former teacher of 20+ years and specializes in using hand-painted wood flowers along with a faux, dried and preserved florals (nothing fresh here) to bring your wedding vision to life not just for that one glorious day but forever. Besides designing for you, I also offer DIY Wood Flower Experiences to create your wedding florals alongside me in person or virtually and 1:1 sessions to help DIY brides learn to do it themselves.

      Awarded Best of Zola
      Wood & Word Blooms provided beautiful, artistic sola wood floral designs for our wedding day. Their communication throughout the process was timely, informative and helpful, which put us at ease. They truly captured the vision I had in mind, bringing it to life in a high-quality and creative way. The end result was stunning and received countless compliments from our guests. We were thrilled with the value and quality of their work, and would highly recommend Wood & Word Blooms to any couple planning their wedding.
      Alisa W., 5 months ago
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      Avenue Design Studio 

      4.9

      • Starts at $1,500
      • Serves Philadelphia, PA

      Avenue Design Studio is a travel wedding and special event florist, based in the Florida Panhandle and cover the entire East Coast! We have brought beautiful arrangements to our brides since 2015 and are looking forward to continued success in helping our couples make beautiful memories.

      Awarded Best of Zola
      Ben and Chad at Avenue Design Studio were absolutely incredible to work with for our wedding flowers. Their communication throughout the planning process was easygoing yet knowledgeable, answering all of my questions and offering suggestions when needed. The end result was amazing - the floral arrangements were everything I dreamed of and more on our special day. Their hard work and dedication in bringing my vision to life was clear. I would highly recommend Avenue Design Studio to any bride looking for florists who listen to what you want and work tirelessly to make it a reality while adding their own creative touches.
      Lauren B., 9 months ago
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      JL Original Designs LLC 

      5.0

      • Serves Philadelphia, PA
      • Offer

      The JL Original Designs team brings over 40 years of experience in the wedding and event industry. We emphasize continuous learning, innovative techniques, and custom installations. Our services include floral design, graphic design, stationery, custom builds, full-service planning, and day-of coordination.

      Awarded Best of Zola
      From start to finish, the communication with JL Original Designs was excellent. Jen and her team went above and beyond to ensure the quality of their work exceeded our expectations. Jen made sure everything was to my expectation, and you could tell she poured her heart into her work to make sure her customers are happy, which we certainly were. Everything was flabbergastingly beautiful, and I rate JL Original Designs a solid 10 out of 10. I’m sorry I didn’t have my phone on me at the time of my first look of the Reception Hall. However I shared some of my photos.
      Antonine & P., 7 months ago
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      Forever Blooms 

      5.0

      • Serves Philadelphia, PA
      • Offer

      I’m thrilled that Zola connected us, and I’d love to hear all about your wedding vision. All of my flowers are handcrafted from sola wood, a material derived from the tapioca plant. They’re lightweight, soft to the touch, and designed to look just like real flowers. One of the best parts? Since they’re made of wood, I can ship them to you no matter where you are in the U.S.! To get started on your custom quote, simply fill out the form with the website below. I’m really looking forward to working with you and making your day extra special! https: // www. foreverbloomsfloral . com / wedding

      Awarded Best of Zola
      Items are so unique and beautiful. Great to use forever
      STEPHANIE, 3 years ago
      Quick responder
      Bloom Culture: Do-it-yourself Wedding Flowers 

      5.0

      • Serves Philadelphia, PA

      A common misconception about Bloom Culture is that we are telling people they SHOULD DIY their wedding flowers… when in reality we are telling people they CAN DIY their wedding flowers… if they want to. With Bloom Culture you can create you own wedding flowers with Confidence. We help you get creative, stay in-control of your wedding budget, and enjoy the most beautiful wedding flowers. We have pre-made DIY Flower Collections or you can get a custom design with our FREE online quote or chat with us one on one for more guidance!

      Awarded Best of Zola
      Bloom Culture: Do-it-Yourself Wedding Flowers was an absolute pleasure to work with for our wedding. From the very first inquiry, their communication was prompt, kind, and professional. They answered all of my specific questions with personal responses, making the DIY flower process so easy and stress-free. The quality of their work was consistent, thorough, and truly showed how much they cared about making our day special. We saved so much money going the DIY route with Bloom Culture, and it allowed us to create so many wonderful memories putting the arrangements together with our wedding party. I highly recommend Bloom Culture to any couples looking for a reliable, affordable, and caring florist for their wedding. I wanted to do my own flowers to honor my grandmother who was a florist. She passed a few months before the wedding and I just know she would have absolutely loved it and we got to honor her in this way.
      Madden H., 4 months ago
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      Eden Events 

      5.0

      • Serves Philadelphia, PA

      **Please contact us at goedenevents*gmail** Eden Events was dreamed up by mother/daughter team, Gail & Dana. After 15 years of success in retail floral design, they decided to take on the event world full force! In 2017, Eden Events was launched and within the first month was recognized as a wedding award winner in our service area.

      Awarded Best of Zola
      For my fall wedding I had a pretty specific vision for what I wanted and Dana exceeded expectations ! The florals were all beautiful and she did an amazing job matching what I wanted with the colors and style. The girls bouquets were perfect and everyone complemented them ! For my husband we did a pocket floral that was just perfect and last but not least - my bouquet was amazing ! She also worked on a formal arch for the wedding and it was WAY MORE than I expected. It was an amazing focal piece of our wedding, not to mention all the additional florals throughout the venue. I would not hesitate to hire her for your wedding and if I need florals in the future she is my number one choice.
      Dena O., 8 months ago
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      A Floral Designs 

      4.8

      • Starts at $6,000
      • Serves Philadelphia, PA

      A Floral Designs is known for creating breathtaking and opulent floral arrangements. With a passion for nature's beauty and an eye for exquisite detail. A Floral Designs has established themselves as a sought- after wedding florist in the Philadelphia floral industry. After years of experience, numerous awards and magazine spreads. A Floral Designs continues to flourish year after year!

      Awarded Best of Zola
      Everything was perfect from beginning to end! You gave me the wedding of my dreams! My wedding flowers were so beautiful and my friends and family loved each bloom! I'm still getting pictures from the day and I just have to say thank you! Thank you for being patient with me and my family. Your team is phenomenal and my sister in law will be reaching out soon for her wedding! Thank you A Floral Deisgns, your the best!
      Brittany F., 3 days ago
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      On The Mission- Wedding Florist 

      5.0

      • Starts at $500
      • Serves Philadelphia, PA

      I love handling and processing the care of the flowers you choose for your big day. I will always guide you in the right direction to achieve the mission (that’s why my company is called On The Mission) of your inspiration. As a florist I take pride in my work and ALWAYS go above and beyond to make your event be luxurious. My company uses premium roses, flowers and greenery that guarantee fragrance and an incredible durability. If you check my website, you can head to gallery and view more pictures of events and flower arrangements I have done. Please visit my website and email us for any inquiries. Thank you!

      Awarded Best of Zola
      Karen did an amazing job with our wedding flowers. Everything was beautiful and exactly what we imagined. The bouquets, centerpieces, and all the floral details were perfect. The flowers even lasted for weeks after our guests brought them home. She was easy to work with and made sure everything was just right. We highly recommend them
      Demi P., 6 months ago
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      Valleygreen Flowers & Gifts 

      5.0

      • Serves Philadelphia, PA

      What an exciting time for you and your fiance! Since 1986, Valleygreen Flowers & Gifts has been turning couple's visions into colorful realities. We take pride in artistically crafting each wedding decor as a reflection of the taste and style of our couples. We are here to provide creative and innovative designs that will meet your individual tastes and needs with your budget considerations in mind. We serve all Philadelphia, Buck County and Montgomery County reception venues.

      Awarded Best of Zola
      We are so grateful that we had the opportunity to partner with Melissa from Valleygreen Flowers & Gifts for our wedding florals at The Valley Green Inn! The entire process from start to finish was seamless and professional, and our flowers turned out more gorgeous than I could have possibly imagined! Everything was so perfect, I cried when I first held my bridal bouquet on our wedding day. We initially contacted Melissa only 6 weeks before our wedding (which was pretty last-minute). After chatting on the phone, we sent her some Pinterest boards with more details about our style and vision. Within 24 hours, Melissa sent a very thorough itemized proposal with the exact flowers and items for us to confirm within our wishlist and budget range, such as bouquets, corsages/boutonnieres, the flower girl basket, the ceremony arch, table centerpieces, and wedding cake florals. The whole proposal signing and decision-making process was super smooth and easy. Something I thought was really unique is that they were able to repurpose our ceremony arch into our sweetheart table decor in order to reduce the cost, as well as repurpose the flowers in a sustainable way. We really didn’t need much additional decor for our wedding because the flowers brought everything to life within the venue space. On the day of our wedding, Valleygreen Flowers & Gifts delivered and installed all of our floral arrangements before we arrived, taking care of all of those details behind the scenes seamlessly. Do yourself a favor and reach out to Valleygreen Flowers & Gifts if you are looking for a fully custom, collaborative, and seamless wedding florist experience!
      Alyssa S., 7 months ago
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      The Wilmington Florist 

      5.0

      • Starts at $2,500
      • Serves Philadelphia, PA

      The Wilmington Florist is a studio-based floral business that’s strives to use seasonal blooms and environmentally sound practices. Specializing in artful, eclectic, garden style pieces that focus on textures and contrast. The owner, Elizabeth, has worked in the floral industry for over a decade and is incredibly passionate about bringing your vision to life.

      Awarded Best of Zola
      The Wilmington Florist was absolutely spectacular. After meeting initially with Elizabeth, my fiance and I knew that she was the florist for us. She immediately got the vibes of our vision and the entire process was clear and smooth. The florals for our wedding were more than I could have ever dreamed of. I last-minute asked to change the bridesmaid bouquets to monoblooms and they came out gorgeously. My bridal bouquet and our ceremony & reception florals were also spectacular. So many of our guests gushed over how ethereal, unique, and beautiful the blooms were. We can't thank Elizabeth enough for making our day so special and beautiful!
      Tara Z., 4 months ago
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      Cascade Queen Designs 

      5.0

      • Starts at $200
      • Serves Philadelphia, PA

      Cascade Queen Designs LLC is a wedding floral arrangement studio based in Brick, New Jersey. Offering couples a wide range of beautifully created arrangements, this studio can help had an organic flourish to your wedding day. Specializing in wooden flower arrangements, this studio can create a personalized creation tailored to your long-awaited celebration.

      Awarded Best of Zola
      Cascade Queen Designs was an absolute pleasure to work with for our wedding. From the very first interaction, their communication was quick, professional, and reliable. The quality of their work was truly breathtaking - the rental flowers they set up on the staircase of our venue, as well as all the other floral designs, were absolutely gorgeous. Cascade Queen Designs also went above and beyond by sending me photos throughout the process to ensure I loved everything. Their attention to detail and commitment to making our day special was evident in every aspect of their service. I would highly recommend Cascade Queen Designs to any couple looking for a florist that delivers impeccable quality and value.
      Ashley M., 2 months ago
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      Daughter’s Floral Design 

      5.0

      • Starts at $6,000
      • Serves Philadelphia, PA

      Serving Greater Philadelphia, Central PA, the Jersey Shore and beyond, Daughter's Floral Design is a boutique operation serving intimate gatherings to large events. From bouquets to grand installations, we can't wait to work with you to bring your wedding visions to life.

      Awarded Best of Zola
      My husband and I had the privilege of working with Grace for our wedding, and we can't recommend her enough! Grace was knowledgeable, professional, and went above and beyond to work within our budget to bring our floral vision to life. When I decided to add new elements weeks before the wedding, she seamlessly accommodated the changes. On the wedding day, she delivered our bouquets early and set up at the venue immediately after. She even returned the next day to handle the breakdown while we hosted out-of-town family. Grace's dedication made everything stress-free and beautiful!
      Maggie H., 4 months ago
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      Andy and Cynthia 

      4.3

      • Starts at $3,000
      • Serves Philadelphia, PA

      In a happy accident, while looking for a florist to fill his home, Andrew found a job at a local floral design studio in Pennsylvania. From there he has taken off running, developing a style all his own mixing his love of organic and romantic shapes with his editorial eye. After 10+ years in fashion working for companies like Calvin Klein and Alexander Wang, Andrew looks at the world of events like the set of a photoshoot. Working to make your special day, event, or date night an immersive experience filled with beauty!

      Awarded Best of Zola
      I had the bets experience working with Andrew and Cynthia. Andrew talked to me about what I wanted and interpreted it beautifully. He communicated with me throughout the entire process and I always felt secure knowing that things were in good hands. The flowers are gorgeous and healthy I’m still enjoying them days after my wedding.
      Amanda Y., a year ago
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      Amore Weddings 

      5.0

      • Starts at $2,000
      • Serves Philadelphia, PA

      With 5-star ratings from all of our clients, we specialize in event design and centerpiece rentals, starting in 2010 with the vision of creating beautiful and elaborate events that are affordable. We offer one-stop shopping for your event design, centerpiece rentals, and bridal party flowers. When creating our modern and chic centerpiece arrangements, we use only the best quality flowers and supplies. Let us bring your vision to life with our expert touch and exceptional service. Contact us today to discuss how we can make your special day unforgettable. Your dream event is just a consultation away!

      Look no further for decor! I knew I didn’t want real floral arrangements as I’m not really a flower person as it is but, obviously needed to have decor. When I found amore I knew I was all set! Lisa and her team were absolutely amazing! They made my vision come to life and were so easy to work with. From my bouquet to my centerpieces and sweetheart table everything was perfect! Definitely one of my favorite vendors from my wedding.
      Jordan T., 8 months ago
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      Anthology On Main 

      5.0

      • Starts at $2,000
      • Serves Philadelphia, PA

      For general inquiries, please visit my website. Anthology On Main is an alternative paper florist, specializing in flowers handmade from book pages! Although my business is based in Kansas, I ship flowers all over the US! I handcraft your wedding flowers from the pages of your favorite books, using your favorite flowers (no matter the season) and in your choice of colors! We'll work together to create truly unique keepsakes from one of the biggest days of your life. As a cherry on top, my flowers don't require any preservation after your wedding day and will last for decades to come!

      Awarded Best of Zola
      Katie makes the most beautiful handmade paper flowers out of book pages! Her work is thoughtful, whimsical and exactly what I needed for a Harry Potter themed styled shoot. I incorporated her work into a bouquet of real flowers and the results were stunning! Nothing but good things to say :)
      Marisa Peterson, 3 years ago
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      Luci Floral Design 

      5.0

      • Starts at $9,500
      • Serves Philadelphia, PA

      Luci Floral Design's custom flower arrangements for events are a testament to the beauty of locally sourced farm flowers, curated with a keen understanding of seasonal blooms and the aesthetics of your special occasion. Each arrangement is meticulously crafted to reflect the unique essence of the event, infusing a sense of natural elegance and charm that elevates every moment. At Luci Floral Design, we take pride in our meticulous event process. From the initial consultation to the final execution, we ensure that every detail is carefully planned

      Luci did our flowers for our wedding on 9/25/21. I am a covid wedding that needed to be postponed from 2020. She did an amazing job and went above and beyond to make sure our wedding was special. When I had any concerns, she would jump on a call with me to re assure me everything was going to be taken care of. She made me 10 bridesmaid bouquets, 2 bouquets for my mom and mother in law, a gorgeous bouquet for myself, an extra boutonniere, and even added flowers to our cake (which was very bare) without us having to ask. Not to mention 16 different sized floral center pieces and greenery for our kings table. She is reasonably priced, uses seasonal flowers, and goes the extra mile for her clients. You will NOT be disappointed if you hire Luci.
      Carly c., 3 years ago

      Location flexible? Discover florists near Philadelphia, PA

      About wedding florists in Philadelphia, PA

      What's the average price range for florists in Philadelphia, PA?

      There are a number of different factors that influence the total cost of a wedding floral package, including the type of flowers you're using, the size of your bridal party, and amount of floral decorative elements at your wedding (don't forget gorgeous extras like ceremony arches). In Philadelphia, PA, bouquets range from $100 to $2,000. Centerpieces typically range from $100 to $2,000. The minimum price for florists often takes into account the amount of effort and time required to pull together the creations.

      Which are the most popular florists in Philadelphia, PA?

      Some of the most popular florists in this area include Bloom Culture: Do-it-yourself Wedding Flowers, The Faux Bouquets and Something Borrowed Blooms.

      What questions should I ask when booking a wedding florist?

      Florists offer a range of different services that you'll want to ask about before you book. For example:

    • Do they offer rentals of structures and additional decor?
    • Can they create mockups or sample arrangements?
    • Will they assist with flower preservation if that's something you're interested in?
    • Is breakdown/cleanup included in the package?
    • What types of florists are in Philadelphia, PA?

      What other Philadelphia vendors will I need?

      What other florists are nearby?

      What other wedding services are nearby?