The Best A La Carte Wedding Florists in Canandaigua, NY

The Best A La Carte Wedding Florists in Canandaigua, NY

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36 Wedding Florists in Canandaigua, NY

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Erin McDonald Co 

5.0

  • Starts at $3,500
  • Serves Canandaigua, NY

Erin Patrick McDonald With over 30 years experience designing events and interiors,he’s had the pleasure to design events throughout the United States as well as globally in locales such as Italy, France and Mexico.Erin has had the luxury of designing events for three presidents, several celebrities and thousands of happy clients.As the former VP for the venerable HMR Designs in Chicago, Erin is humbled by what flowers have afforded him to do and to see. Erins skills have placed him on the stage at event symposiums such as The SpecialEvent, CaterSource, and Bizbash.In 2019 he opened up an office in Upstate, Rochester New York, his hometown.

Erin McDonald and his team brought our wedding floral dreams to life. Erin is extremely organized, professional, communicative, and talented beyond belief. I’m not the most artistic person in the world, but I know what I do and don’t like. Erin was able to take my vague ideas and direction and execute beautifully. When we walked into our reception, we were completely blown away with what Erin and his team were able to create. Our floral arrangements were fresh, vibrant, elegant, and arranged with so much attention to detail and taste. They were truly the most visually stunning florals we have ever seen. Our guests still cannot get over what they created for us. Easily the best floral team in Rochester and beyond. An absolute pleasure to work with and true artists. We highly recommend Erin McDonald Co. for any event, and cannot wait to hire Erin and his team again in the future.
Lauren and C., 3 years ago
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Something Borrowed Blooms 

4.9

  • Starts at $250
  • Serves Canandaigua, NY

Thousands of brides across the United States and Canada have trusted Something Borrowed Blooms to provide the perfect flowers for their wedding day. We offer brides the expensive peonies, delicate ranunculus, out-of-season anemones, and the ever-impossible-to-find-magnolia — all at a fraction of the cost.

Just rent the flowers y’all - after getting multiple thousands of dollars in quotes from florists for our tiny dinner party wedding I started to look for other options. SSB had great reviews, in person or zoom consultations and a VERY helpful FB group that helped me pull the trigger even being pretty skeptical that the quality wouldn’t be there. Fast forward to the day I unboxed them and I was floored, some of the petals even FEEL REAL. Don’t know how they do it. Shipping was easy, fast and return labels were in sticker form to just pop back on. Our guests had no idea they weren’t real, especially with our low light reception it was impossible to tell. It was a breezed - we spent about 450 for 9 large centerpieces, bouquet and a few boutonnières for the guys from the Marlowe collection rather than the 2-3k quite well we’re getting from florists here in Atlanta that at the end of the day aren’t sustainable and would have looked the same (at best). Just rent the flowers y’all.
Savy R., a month ago
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Flower Moxie – Do-It-Yourself Wedding Flowers 

4.8

  • Starts at $350
  • Serves Canandaigua, NY

In 2013, 8-year wedding veteran Amy McCord Jones realizes she wouldn't be able to afford to hire her own floral services if she was a bride. Then, Amy discovers that there is basically zero help available for DIY brides. No flower recipes. No instructions. No access to florist-grade blooms. Rude. So she launches Flower Moxie! Flower Moxie remains a humble, tucked-away small business out of Oklahoma City. We don’t zoom around on scooters in some fancy high-rise. We stock an average kitchen with canned wine and Aldi chips and listen to true crime podcasts while photographing curvy ranunculus. Join us. There’s cake, hugs, and acceptance here.

Awarded Best of Zola
We were on a strict budget for our wedding. I knew that florals would be the best way to save on some of the huge wedding costs. I found out about Flower Moxie from googling where I would get wholesale flowers. I was immediately hooked once I saw the flower options, tutorials, and worksheets to help plan out my special day. I am very big on organization, and this website had resources for every step of the way. I found the perfect combination of flowers for my boho wedding. I ordered the flowers about 2 months before our big day. It was a destination wedding, so I was checking into our airbnb on the day the flowers were arriving. I had them scheduled to be delivered at the Fedex holding center near by. I thought the company only used Fedex shipping based on my research. I went into full panic mode when I saw the flowers had been shipped by UPS. I immediately called UPS and Fedex, and to be honest I was stunned at the behavior on the other side of the phone. The flowers were still in transit, and no one would help me with rerouting. I called Flower Moxie to see if they could change things on their side as they were the sender. Luis answered the phone and it felt like I finally had someone looking out for me. I had already spent 4 hours on the phone with the shipping companies and gotten nowhere. Luis said he was on it and not to worry. I ordered enough flowers for 18 centerpieces, 70 bud vases, 8 bouquets, and 1 flower arch. Needless to say, it was quite the ordeal to reroute everything. Over the next 48 hours, Luis kept in constant contact with me about the progress of the shipment. I know I was on the phone for at least 6 hours with this ordeal, and I wouldn't be surprised if he had spent about 15 hours talking to UPS, Fedex, florists, and customs to get me my flowers. He made me feel calm and taken care of. Everyone was coming to me with questions and concerns the entire wedding week, and I can't express how it felt to have someone have my back, and take an extremely big tasks off my plate. I would absolutely recommend this company for DIY brides. And I hope this review is seen by Flower Moxie to highlight an outstanding employee with excellent customer service. In an age when it takes time and multiple attempts in order to talk to a person on the phone, I am so appreciative of the effort that was given by Luis for my wedding day. He made me feel like it was an important event for him too. Thank you Luis for making my wedding dreams come true! My sister also mentioned you in her MOH wedding speech. We were all impressed :)
Lisa T., a month ago
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Wood & Word Blooms, sola wood floral designs (faux not fresh) 

5.0

  • Starts at $1,500
  • Serves Canandaigua, NY
  • Offer

Wood & Word Blooms is run by a Jen Angle, former teacher of 20+ years and specializes in using hand-painted wood flowers along with a faux, dried and preserved florals (nothing fresh here) to bring your wedding vision to life not just for that one glorious day but forever. Besides designing for you, I also offer DIY Wood Flower Experiences to create your wedding florals alongside me in person or virtually and 1:1 sessions to help DIY brides learn to do it themselves.

Awarded Best of Zola
Wood & Word Blooms provided beautiful, artistic sola wood floral designs for our wedding day. Their communication throughout the process was timely, informative and helpful, which put us at ease. They truly captured the vision I had in mind, bringing it to life in a high-quality and creative way. The end result was stunning and received countless compliments from our guests. We were thrilled with the value and quality of their work, and would highly recommend Wood & Word Blooms to any couple planning their wedding.
Alisa W., a month ago
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Glitzed Events 

5.0

  • Starts at $4,500
  • Serves Canandaigua, NY

Glitzed Events is a full-service event decorating and planning company. Here at Glitzed Events, we approach every wedding tactfully, considering esthetics, venue logistics, and budget. Glitzed Events is not only female owned, but family owned! We understand the importance of your special day and are ready to deliver with a seasoned team -some members having 30+ years experience in the industry.

Awarded Best of Zola
Glitzed Events, Florist was a wonderful vendor for our wedding. Nicole and her team were fast, open, easy, and honest in their communication throughout the entire planning process, which made working with them a breeze. The quality and value of their floral arrangements were beautiful, stunning, and professional - exceeding our expectations. Nicole had everything set up perfectly before we even arrived at the venue, including my gorgeous cascading bouquet that was both easy to hold and absolutely stunning. We especially appreciated how Nicole and her team captured our vision and style with the florals. Special thanks to Nicole and her team at Glitzed Events, Florist for contributing to our special day with their beautiful floral arrangements. We would highly recommend them to any couple looking for a florist for their wedding or special event.
Reyna Luback F., 4 months ago
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Bloom Culture: Do-it-yourself Wedding Flowers 

5.0

  • Serves Canandaigua, NY

A common misconception about Bloom Culture is that we are telling people they SHOULD DIY their wedding flowers… when in reality we are telling people they CAN DIY their wedding flowers… if they want to. With Bloom Culture you can create you own wedding flowers with Confidence. We help you get creative, stay in-control of your wedding budget, and enjoy the most beautiful wedding flowers. We have pre-made DIY Flower Collections or you can get a custom design with our FREE online quote or chat with us one on one for more guidance!

Awarded Best of Zola
Bloom Culture: Do-it-Yourself Wedding Flowers was an absolute pleasure to work with for our wedding. From the very first inquiry, their communication was prompt, kind, and professional. They answered all of my specific questions with personal responses, making the DIY flower process so easy and stress-free. The quality of their work was consistent, thorough, and truly showed how much they cared about making our day special. We saved so much money going the DIY route with Bloom Culture, and it allowed us to create so many wonderful memories putting the arrangements together with our wedding party. I highly recommend Bloom Culture to any couples looking for a reliable, affordable, and caring florist for their wedding. I wanted to do my own flowers to honor my grandmother who was a florist. She passed a few months before the wedding and I just know she would have absolutely loved it and we got to honor her in this way.
Madden H., 10 days ago
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Elegant Floral Creations by Amy 

5.0

  • Serves Canandaigua, NY

Elegant Floral Creations specializes in Weddings and Events. Our floral mission is to become one with our client's vision and turn it into reality. From Intimate Romantic Elegance to Grand Luxurious weddings, we do it all! Our team is professional and punctual, we show up ready and enthusiastic to design the wedding of your dreams. Elegant Floral Creations offers a luxury experience from start to finish with high end product and incredible customer service. We are located in the beautiful Hudson Valley, NY We do destination weddings and events too! Contact us today! We would love to hear from you.

Awarded Best of Zola
We had a wonderful experience using Elegant Floral Creations by Amy! Our Wedding day was beautiful and more than I could have ever imagined! Very professional and organized! Amy is honest and definitely gives you 100%
Tabitha and M., 2 years ago
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Petals by A and O 

5.0

  • Starts at $1,500
  • Serves Canandaigua, NY

Hi there! We are Petals by A&O! We love to create beautiful floral arrangements for your special days; whether it’s a wedding, a party, engagement, or just for fun! Reach out to book your event! We can’t wait to work with you!

Petals by A & O are incredible! I asked for a colorful garden meadow without being too rainbow and the absolutely delivered! I met with Alla a few times and she always so warm and excited to work with me. She understood my vision and ran with it! I completely trusted her. I especially appreciated her openness and new ideas! Alla and Sylvia also stayed after my ceremony and moved the garden meadow to the reception space in front of our head table. Many florists will charge you for this service but they care so much about your wedding that it is included. I felt like they were truly my friends that wanted my day to go well. :)
Nora Anderson, 3 months ago
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Silk and Vine 

5.0

  • Starts at $8,000
  • Serves Canandaigua, NY

Ina is the floral designer of Silk and Vine. The idea of pursuing her passion came after moving and starting a new life on the east coast. Her goal is to bring light, airy, thoughtful and organic floral design to any event, and create a beautiful atmosphere for gathering. Silk and Vine currently services SC, CA, NJ, NY and beyond!

Awarded Best of Zola
Ina with Silk and Vine was the florist for my wedding and I would 100% recommend hiring her. From the initial meeting to planning, florals were not a stress factor, due to Ina’s intentional and thorough planning process. She listened to me as a client and implemented her professional expertise and artistic vision to bring my dreams to a reality. Ina is reliable and responsible and truly makes the experience blissful and fun! Not only did ina do my florals, but also assisted with candles and gave her opinion on other aspects of the wedding regarding the overall aesthetic and style. Overall, not only was my experience wonderful but the florals were jaw dropping beautiful. Silk & Vine will make your day a true dream!
Olga Z., 3 months ago
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Pick A Bloom-Preserved & Dried Florist-Shipped Nationwide 

5.0

  • Starts at $350
  • Serves Canandaigua, NY

Pick a Bloom was founded on love and laughter in small-town Surry, Virginia by us, a mother daughter duo, who wanted to see our vision of fresh flower alternatives bloom to life. We work primarily with 100% REAL preserved and dried flowers and foliage.

I had a wonderful experience working with the team at Pick A Bloom-Preserved & Dried Florist. They were easy to communicate with and listened exceptionally well to my unique needs after my mom passed away. The quality of their work and attention to small details was lovely. They created a special memorial for my mom by turning her corsage into an ornament that we could display at the wedding. The team sent photos throughout the creation process and everything arrived early, which helped make our special day run smoothly. I'm so grateful for their thoughtful service and beautiful florals.
Heidi N., a month ago
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Evergreen Botanical Studio Flower Preservation 

5.0

  • Serves Canandaigua, NY
  • Offer

We specialize in vibrant and dynamic 3D flower preservation, transforming your wedding flowers into beautiful pieces of art. Maintaining close to original color and shape of your flowers, laid out in our Evergreen signature style and displayed in custom made wood shadow boxes brings a new modern look to flower preservation. Visit our webpage and instagram to learn more about our work. Please reach out directly at our website to inquire that your date is available. We kindly suggest to book as soon as you can as we are a limited capacity studio and can only take in a certain number of customers per month.

I had the most beautiful bouquet for my City Hall civil ceremony, but no firm plans for the bouquet post-wedding. My florist friend shared Jackie's contact information with me and I contacted her to see if she had the capacity for a last-minute bouquet preservation. Luckily, she had availability and a few hours later, I was taking an impromptu day trip to Cold Spring with my husband. Jackie met us at the station and was so incredibly kind. She gave us a few suggestions of eateries to check out while we were in town. We had a symbolic ceremony a week later and I was so pleased with the service received with my first bouquet, that I asked Jackie to preserve that bouquet as well. Throughout both bouquet preservations, Jackie was very responsive and answered any questions I had. She shared a layout of both bouquets prior to framing and packaged up both frames nicely, with bags, (this is a big deal when you're taking the train) when we returned to Cold Spring for pickup. I'd highly recommend her services to preserve a piece of your special day.
Joy, 19 days ago
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🌸🖤Gothic Wedding Bouquets🖤🌸 

5.0

  • Starts at $9
  • Serves Canandaigua, NY

At Gothic Wedding Bouquets, we specialize in creating reasonably priced Gothic, Alternative, Unique, Themed, Pagan, and any idea you have, wedding decor. Our offerings include bridal bouquets, boutonnieres, centerpieces, floral arrangements, and arch decor.

Gothic Wedding Bouquets provided exceptional floral services for our wedding day. From the moment we reached out, their communication was prompt, clear, and personable. They listened closely to our vision and created a fun, unique, and professional floral package that perfectly captured our style. The bridal bouquet was absolutely stunning, and the hair comb and boutonnière they made were the perfect finishing touches. Gothic Wedding Bouquets went above and beyond to ensure our flowers were a highlight of our special day. We highly recommend their services to any couple looking for quality, creativity, and top-notch customer care.
Alexa N., 17 days ago
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Anthology On Main 

5.0

  • Starts at $2,000
  • Serves Canandaigua, NY

For general inquiries, please visit my website. Anthology On Main is an alternative paper florist, specializing in flowers handmade from book pages! Although my business is based in Kansas, I ship flowers all over the US! I handcraft your wedding flowers from the pages of your favorite books, using your favorite flowers (no matter the season) and in your choice of colors! We'll work together to create truly unique keepsakes from one of the biggest days of your life. As a cherry on top, my flowers don't require any preservation after your wedding day and will last for decades to come!

Awarded Best of Zola
We were thrilled with our flowers from Anthology on Main! Katie is a true artist. Her suggestions were excellent and workmanship beyond belief. The entire order was perfect. My beautiful bouquet sits in a vase on my desk and I still enjoy it every day.
A, 3 years ago
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LuxeStemDesign 

5.0

  • Starts at $1,000
  • Serves Canandaigua, NY

Hi there! Im Tatyana, the owner and designer of Luxe Stem Design. I love having this creative outlet where I can use my passion and talent to help the every day bride. I aspire to bring elegance and the luxury feel to every design. Im so glad you're here! Feel free to reach out and chat!

LuxeStemDesign was an absolute pleasure to work with for our wedding. From the very beginning, they were incredibly easy to talk to and very understanding of our vision and budget. They were attentive to every detail, responded quickly to all of our questions, and executed the floral design with precision. The bouquets, centerpieces, and sweetheart table arrangement they created were stunning and truly brought our wedding day to life. We couldn't have been happier with the quality of their work and the value they provided. I would highly recommend LuxeStemDesign to any couple planning their special day.
Evelina A., 3 months ago
Bupp Woodworks & Designs - Flower Preservation 

5.0

  • Serves Canandaigua, NY

I offer professional flower preservation services so you can save your wedding bouquet forever! Accepting fresh, dried, and artificial flowers from across the USA. Over 40 different keepsake options for every budget and style. I offer a wide variety of shapes and sizes including: •ring holders •necklaces •jewelry dishes •vanity trays •coasters •candle holders •ornaments •bookmarks •wine stoppers •pyramids •cubes •gemstones •bookends •large floral blocks •hexagons •arches •round wall hangings •standing circles •wood shadowboxes •large wood serving trays •clear acrylic serving trays •river tables and custom heirloom furniture

I had the pleasure of working with Tina at Bupp Woodworks and I am truly so happy I was able to! I gave her my wedding bouquet the day after my wedding. She was very responsive, flexible and kept me informed where she was in the process of preserving the bouquet. I picked it up today and I am blown away, along with everyone I’ve shown, with how it turned out! It’s truly a piece of art and they are so beyond talented! I absolutely love my serving tray and now I’ll have this beautiful keepsake to always remember and treasure that day!
Kimberly S., a year ago
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Rosemary's Garden Florals 

4.7

  • Serves Canandaigua, NY for additional fees
  • Offer

My name is Rosemary Sammons and I would like to thank you for considering Rosemary's Garden Florals as your wedding florist. All my floral creations are composed of everlasting blooms that can resemble any flower in nature, but are made to last a lifetime. When you choose Rosemary's Garden Florals for your wedding, you can rest assured that each arrangement will be created with fine attention to detail. I am proud to offer my floral services for hand delivery in the state of Florida and secure shipping throughout the United States.

Awarded Best of Zola
Rosemary's Garden Florals was a dream to work with for our wedding day. From the start, they were extremely communicative, providing frequent updates and beautiful proposals that gave us confidence in their vision. On the day of, their floral arrangements truly exceeded our expectations - the centerpieces, bridal bouquet, arch decor, and cake florals were all absolutely gorgeous and long-lasting. We received so many compliments from our guests on the stunning florals that brought our wedding to life. Rosemary's Garden Florals was an invaluable vendor that helped make our special day even more beautiful.
Michaela P., 2 months ago
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Pretty Posh Events 

5.0

  • Starts at $8,000
  • Serves Canandaigua, NY for additional fees

Pretty Posh Events is a boutique event planning and design company, serving mainly the tri-state area. Owner Abby’s love for fashion and all things design, along with her passion for creative expression led to the creation of Pretty Posh Events. After years of designing and coordinating events for friends and family, Abby decided it was time to turn this passion into a business.

It was such a pleasure to work with Abby and Pretty Posh Events! Abby was our month of coordinator/ florist for my backyard wedding ceremony in July 2023. As an out of state bride, Abby worked with me over the phone and email throughout the planning process to design the event, and worked around my schedule to visit the sight. Abby had such a great vision for my grandma's backyard (the venue) and assured us throughout the process that it would come out beautifully...and it sure did! Every detail was well-thought out and unique to us. She recommended other vendors (B&B party rentals), as well as had connections through friends. Specifically, she worked with a graphic designer to create stunning metallic menu cards, and wrapped the bar in our wedding stationary. I look forward to working with Abby again for future events!!!
Nina S., a year ago
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Jenny Events 

5.0

  • Starts at $3,000
  • Serves Canandaigua, NY for additional fees

We dream with you to create one of a kind atmospheres using floral, decor, lighting, details and texture. We listen carefully to your inspiration, understanding your events needs while elevating and personalizing the venue you fell in love with. From a guided concept to creation, we produce and provide all the pieces necessary to bring your dream + vision to life. Our design is always intentional and cohesive with the charm of the location. Our clients are stylish and tasteful, looking for details that are not only beautiful but inspiring. We work with local florists to craft a design team fitting for your wedding day.

Jenny and her team did a wonderful job making my unique, colorful vision a reality - Every descriptor I used for our bright hues, the movement I wanted in the blooms, and the ideas for their looking like they were growing right into the aisle and off the bars, Jenny took to heart and made happen. Her composure, communication, and professionalism made me worry the least about one of the most important elements of our day. Highly recommend for all your wedding floral and planning needs!
Kristina R., 2 months ago
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ROSE IMAGINATIVE 

5.0

  • Starts at $5,000
  • Serves Canandaigua, NY for additional fees

If you believe in magic, you're in the right place! ROSE IMAGINATIVE is a floral, design, & event production company by Ray Roselia. We’re a one stop creative house for artfully designed florals & installations, carefully planned events, & perfectly executed creative projects. Based in Saint Paul, MN, we travel across the US & beyond! We design for weddings, events, brands, media, & creative projects large & small. Our speciality? Producing memorable events, artfully bold florals, & imaginative aesthetics that WOW.

I know it sounds cliché, but I would give Rose Botanical more stars if I could. Ray and her team are absolutely wonderful. They brought our vision to life. We told Ray what color scheme we wanted and a flower power funk vibe for our wedding. We gave the full creative authority from there. I am still flabbergasted with how everything turned out. The use of dry and fresh flowers, ceiling installation with disco balls, was amazing!!!!
Carly F., 5 months ago
GemHidden gem
Wilder Gardens and Flowers 

5.0

  • Starts at $7,500
  • Serves Canandaigua, NY

A full-service wedding florist serving NYC, Syracuse, Rochester, and The Finger Lakes, Wilder Gardens + Flowers has created wildly elegant florals for galas, fashion shows, and weddings at some of the best venues in New York for over a decade, and more recently, at boutique venues in Central New York. Owner and Lead Designer Alex Abuza approaches her beautifully untamed wedding flowers with passion, cohesiveness, and an environmental ethic, taking inspiration from the landscapes, gardens and seasons around her.

Alex is the best. She has impeccable taste and the second I spoke to her, I knew she was special. She maximized our budget and her attention to detail and color was remarkable!! I would use her services a hundred times again if I could. She’s just too cool and too talented - my favorite part of our wedding. Everyone was talking about the flowers - for good reason - just gorgeous.
Kasia D., 3 years ago
Paraiso Floral Design 

5.0

  • Starts at $3,000
  • Serves Canandaigua, NY

Welcome to Paraiso Floral Design! We are more than just a wedding florist; we are your partners in creating unforgettable moments filled with love and gorgeous seasonal blooms. Our passion for sustainable floristry is at the heart of everything we do. We believe in the power of flowers to convey emotions, capture the essence of love, and transform spaces into enchanting wonderlands. Our floral designs are more than just decorations; they are storytellers. We carefully select each bloom, paying attention to colors, textures, and scents that will transport you and your guests to a world of enchantment.

Our experience with Paraiso Floral Design was nothing short of extraordinary! From the very beginning, the team demonstrated a great level of professionalism and attentiveness. In the pre-wedding consultations, they took the time to truly listen, ensuring they understood our vision and preferences down to the finest detail. Their genuine interest in making our day special was evident, and their creativity and artistry displayed in every piece they designed for our wedding. The bouquets, centerpieces, and decorative accents were not just flowers but true expressions of our unique style and the ambiance we envisioned for our special day. Each arrangement felt like a carefully crafted masterpiece, and we couldn’t be happier! It was a joy to see our vision come to life, and we owe a significant part of that magic to Paraiso Floral Design. If you are in search of a wedding florist who not only hears your dreams but turns them into a reality with grace and sophistication, look no further than Paraiso Floral Design. Their passion for their craft and commitment to exceeding expectations make them a five-star choice for any couple seeking the perfect floral touch for their special day. Our sincere thanks to Paraiso Floral Design for being an integral part of our wedding story. We couldn’t have imagined a more perfect team for our wedding!
Christine, a year ago

Location flexible? Discover florists near Canandaigua, NY

About wedding florists in Canandaigua, NY

What's the average price range for florists in Canandaigua, NY?

There are a number of different factors that influence the total cost of a wedding floral package, including the type of flowers you're using, the size of your bridal party, and amount of floral decorative elements at your wedding (don't forget gorgeous extras like ceremony arches). In Canandaigua, NY, bouquets range from $100 to $1,400. Centerpieces typically range from $100 to $1,500. The minimum price for florists often takes into account the amount of effort and time required to pull together the creations.

Which are the most popular florists in Canandaigua, NY?

Some of the most popular florists in this area include Forever Blooms, The Faux Bouquets and Something Borrowed Blooms.

What questions should I ask when booking a wedding florist?

Florists offer a range of different services that you'll want to ask about before you book. For example:

  • Do they offer rentals of structures and additional decor?
  • Can they create mockups or sample arrangements?
  • Will they assist with flower preservation if that's something you're interested in?
  • Is breakdown/cleanup included in the package?
  • What types of florists are in Canandaigua, NY?

    What other Canandaigua vendors will I need?

    What other florists are nearby?

    What other wedding services are nearby?