We create moments never forgotten. The spirit of being together must be celebrated, the joy and authenticity of creating experiences for the most magical people in your life is what drives our mission.

What's Poppin, a Chicago-style popcorn company, is based locally out of Albany, NY. We make all of our popcorn on premises by hand, by real life popcorn enthusiasts. Enjoy our traditional flavors like Moo-Vee Butter or our signature Albany Mix (cheddar and caramel) or take it up a notch with Deathwish Coffee Mocha. We do it all.

Laura Curtis, a Culinary Institute of America grad, was working as a R&D chef when she made her first batch of bright pink, tart & fruity Raspberry Hibiscus marshmallows. Her husband suggested she name the new amply fluffy creations Malvi, short for malvavisco, the Spanish word for marshmallow. She created Malvi Mallows using European-Style butter and Fair-Trade chocolate to make Malvi cookies extra rich, and dried hibiscus flowers, locally roasted espresso, whole vanilla bean, and organic Georgia peanuts to maximize marshmallow flavors, then built a business so that everyone can party s'more.