The Best Wedding Florists in Amherst, MA

The Best Wedding Florists in Amherst, MA

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79 Wedding Florists in Amherst, MA

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Evergreen Events 

5.0

  • Starts at $3,000
  • Serves Amherst, MA

Hey there! I'm Kristina, and I'm absolutely in love with all things floral. When I'm not creating stunning arrangements, you'll often find me spending quality time with my beautiful family – my loving husband and our three adorable kids. Being happily married and a mother has taught me the importance of cherishing life's precious moments, and that's exactly what I strive to do with my floral designs. With a passion for weddings and events, I pour my heart into making each occasion extra special and unforgettable. My journey in the world of flowers has been an incredible one, and I can't wait to weave that magic into your dream event!

Awarded Best of Zola
I was fortunate enough to have Kristina do the flowers for my wedding and I couldn't have been more pleased. She truly brought our vision to life with all of the variety of floral arrangements. She is very knowledgeable and her ability to work with clients is unmatched. Do not think twice and book your wedding florals with Evergreen Events!
Eva and N., 2 years ago
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Golden Blossom Flowers & Gifts 

5.0

  • Starts at $300
  • Serves Amherst, MA

This courteous and professional team of florists offers impeccable service and high-quality products. If a couple is still deciding what to order, the creative and experienced staff is always ready to help and give suggestions. The company offers the ability to add unique pieces, such as heirlooms and jewelry, to its designs for an exceptionally individual touch. Designs by Golden Blossom Flowers and Gifts are delivered locally, so no matter where your wedding is, it will look fabulous.

Golden Blossom Flowers & Gifts was an absolute pleasure to work with for our wedding. Their communication was fantastic, with a response within 30 minutes to any of our questions or requests. The quality of their work was truly beautiful, and they helped make our special day even more memorable with the gorgeous floral arrangements they created. From the bouquets to the centerpieces, everything was done with such care and attention to detail. Golden Blossom is definitely one of the best flower shops in the area, and we would highly recommend them to any couple planning their wedding. You won't regret choosing them for your big day.
Inna, 4 months ago
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The Windsor Blume 

5.0

  • Serves Amherst, MA

Windsor Blume is a prestigious luxury wedding florist. Founded by visionary women with an unwavering passion for floral artistry based out of Springfield, MA. At Windsor Blume, we believe that each love story is unique and deserves to be told with the language of flowers. We are dedicated to crafting bespoke floral designs that reflect the individual style and personality of our discerning clients. From intimate ceremonies to grand affairs, we turn dreams into reality by weaving nature's most exquisite elements into every arrangement.

The Windsor Blume was a dream to work with for our wedding florals. Their communication throughout the process was quick, thoughtful, and incredibly helpful - making the planning easy. The quality of their work was truly luxury, with stunning, beautiful arrangements that had a classic elegance. Even their packaging is top notch! They set up our ceremony and reception space beautifully, and recommended lovely in-season florals that perfectly captured the vision we had for our special day. We couldn't have been happier with The Windsor Blume and highly recommend them to any couple looking for exceptional wedding flowers.
Courtney K., 6 months ago
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Rune & Rose Floral Designs 

5.0

  • Starts at $1,500
  • Serves Amherst, MA

Rune & Rose Floral Designs is a sustainability focused design team with a unique and elevated style inspired by our connection to others, movement and nature. Rune & Rose Floral Designs prioritizes sustainability & community by sourcing blooms from local farmers during the New England growing season. This helps ensure fellow local farmers are being supported. Owners Emily and Dalton also work closely with a local family owned flower wholesaler to ensure their design choices are never limited.

Emily and her team are super easy to communicate with, and their work is creative and magical. Finding a floral designer can be incredibly stressful, but Emily made Rune & Rose an easy choice for our wedding -- she has great ideas and takes feedback to heart, and our wedding florals turned out wonderfully. Emily was also able to help us understand our budget and give us a realistic vision of what to prioritize, which was really helpful. She is transparent, reliable, and has a passion for her work. Her designs are beautiful, and complemented our wedding perfectly. I also appreciate Rune & Rose's attention to sustainability -- if you're looking for a creative and receptive designer with great taste and an eye for special flair, I highly recommend reaching out to Rune & Rose. Emily and her team made our wedding extra special, and we're tremendously grateful.
Hope B., 24 days ago
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Kinderhook Flowers & Gifts 
  • Starts at $2,500
  • Serves Amherst, MA

My name is Brittney and I left my full time job to start up Kinderhook Flowers & Gifts in 2022 after doing weddings on the side. My love for flowers started in my early years watching my Mother and Grandmother tend to their gardens each year and always sporting fresh flowers in the house. Flowers have a way to set the stage for a good mood and positive energy. I want to bring this energy to your wedding day! I will work with you to make sure your vision becomes a reality and your guests are left remembering your big day for years to come!

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Something Borrowed Blooms 

4.9

  • Starts at $250
  • Serves Amherst, MA

Thousands of brides across the United States and Canada have trusted Something Borrowed Blooms to provide the perfect flowers for their wedding day. We offer brides the expensive peonies, delicate ranunculus, out-of-season anemones, and the ever-impossible-to-find-magnolia — all at a fraction of the cost.

Awarded Best of Zola
Something Borrowed Blooms is easily one of the coolest and easiest vendors to work with!! I love that the offer faux rentals and you’re able to choose different pieces from different collections to built your vision. The ease of being able to edit your order and add or remove things before it ships was amazing as well. I highly recommend this company to anyone looking for an alternative to real floral and will absolutely be using them for ALL events in the future!!
Ciara M., 5 months ago
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Flower Moxie – Do-It-Yourself Wedding Flowers 

4.9

  • Starts at $350
  • Serves Amherst, MA

In 2013, 8-year wedding veteran Amy McCord Jones realizes she wouldn't be able to afford to hire her own floral services if she was a bride. Then, Amy discovers that there is basically zero help available for DIY brides. No flower recipes. No instructions. No access to florist-grade blooms. Rude. So she launches Flower Moxie! Flower Moxie remains a humble, tucked-away small business out of Oklahoma City. We don’t zoom around on scooters in some fancy high-rise. We stock an average kitchen with canned wine and Aldi chips and listen to true crime podcasts while photographing curvy ranunculus. Join us. There’s cake, hugs, and acceptance here.

Awarded Best of Zola
Everything about my experience with Flower Moxie has been tops! Alexa was a tremendous help when part of my order didn't arrive with the rest of it. She quickly resolved the problem! Thank you Alexa!
M. M., 2 months ago
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The Faux Bouquets 

5.0

  • Starts at $175
  • Serves Amherst, MA
  • Offer

Believe it or not, we often have people ask if our pictures throughout our website are showing a mix of fresh and faux and…no they aren’t! Although fresh florals are pretty, we are totally in love with poser-blooms all the way here and that’s what we design 100% of our orders with.

Awarded Best of Zola
I’m so glad we went with the Faux Bouquets for our wedding florals. Everything was beautiful and nobody believed me when I said they weren’t live flowers. If you are worried about how they will look, DONT be!!! There is a great variety of flowers on their website and I am so happy with how everything turned out. If you are renting flowers, the return process is SO easy!
Camryn K., 10 months ago
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Wood & Word Blooms, sola wood floral designs (faux not fresh) 

5.0

  • Starts at $1,500
  • Serves Amherst, MA
  • Offer

🌹 WE ARE NOT FRESH FLOWER FLORISTS. WE WORK WITH WOOD & FAUX FLOWERS. PLEASE ACKNOWLEDGE THIS IN YOUR REPLY. 🌹 Wood & Word Blooms is run by a Jen Angle, former teacher of 20+ years and specializes in using hand-painted wood flowers along with a faux, dried and preserved florals (nothing fresh here) to bring your wedding vision to life not just for that one glorious day but forever. Besides designing for you, I also offer DIY Wood Flower Experiences to create your wedding florals alongside me in person or virtually and 1:1 sessions to help DIY brides learn to do it themselves.

Awarded Best of Zola
Jennifer made our vision come to life! She was so easy to work with and took the stress out of creating our dream flowers. I could not recommend someone better to work with! The fact that these will last forever makes it that much better as a reminder of our day.
Sam B., 2 months ago
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Amoura Events 

5.0

  • Starts at $7,500
  • Serves Amherst, MA
  • Offer

Hello there! Thank you for taking the time to look at our page. We are Amoura Events. We work with both fake and fresh flowers to bring your vision to life! Amoura Events services Connecticut, Massachusetts, Rhode Island, New York, and New Jersey. Our goal is to take your vision and elevate your event design and decor!

Awarded Best of Zola
Amoura Events is hands down the best vendor to go to for your bridal/engagement/wedding/event decor needs! Marielle exceeded my expectations for my daughter’s engagement party. She communicated effectively in order to execute the vision we had for my daughter’s engagement party…combining blush floral centerpieces along with dramatic candelabras that gave the venue ballroom a classy look that wowed the crowd. Couldn’t have been happier or more impressed.
Marian H., 8 months ago
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Muse Art Co 

5.0

  • Starts at $5,500
  • Serves Amherst, MA

Born from the simple desire to create intentional art, Muse combines endless creativity + high attention to detail to transform your vision into a flawless design - tailored to your special event. Focusing on the elements of Design + utilizing local, in-season florals is one of our many passions. Highlighting shape, texture, form, color + space is always our purpose. Florals are only one of the mediums we utilize. Your vision is always our Muse.

Awarded Best of Zola
From the moment we first spoke with Sara at Muse Art Co., we knew we were in good hands. Her attentive eye for detail and creative vision brought our wedding floral dreams to life. She was incredibly flexible throughout the planning process, working closely with us to ensure every element, from the fireplace adorned with beautiful bud roses and candles to the elegant centerpieces and sweetheart table, exceeded our expectations. Sara's personable nature and passion for her craft were evident in the precision and beauty of the final product. Our wedding day was made all the more perfect thanks to the exceptional service and stunning floral work of Muse Art Co.
Amanda D., 9 days ago
Nectar & Vessel 

5.0

  • Starts at $6,500
  • Serves Amherst, MA

At Nectar & Vessel our ethos is sustainability + bliss-forward designs. We specialize in arrangements that are full of texture, unique and lush. We crave the weirdo flowers, the heirloom varieties and mixing in contrasting natural elements. We don't try to be on-trend, rather we are intuitive with the flower and our clients and let the flower speak to us.

Awarded Best of Zola
Working with Naomi and her team at Nectar & Vessel was truly an incredible experience. Aside from the marriage itself and celebrating with our loved ones, the floral design was the part of wedding-planning I was most excited about, so finding the right team to make it all happen was really important to me. From our first meeting, it was obvious how warm, talented, creative, professional, and enthusiastic Naomi is - she is so passionate and knowledgeable about what she does, and it really shows in her work. Naomi and her team went above and beyond to distill all of my ideas and wishes into a final cohesive vision that was more beautiful than I could have ever imagined! Everything Naomi and her team created was stunningly executed - from the bouquets, boutonnieres, and the gorgeous chuppah at our ceremony, to the lush arrangements, centerpieces, and hanging greenery at the cocktail hour and reception, to the magical floral clouds that hung over our dance floor. Many guests told me that these were the most beautiful floral designs that they had seen at any wedding they’ve ever been to - I’m still receiving compliments about them months later. We especially appreciated Naomi’s attention to detail (she and her team made little bouquets for guests to take home at the end of the evening that everyone loved), and how conscientious she is about sustainability (she uses reusable vessels for everything and doesn’t use disposable foam products - something that can be hard to come by in the floral industry). Writing this review was challenging because it’s so difficult to find the words to properly convey how beautiful everything was and how grateful we are for Naomi and her team’s work! We wholeheartedly recommend Naomi and her team at Nectar & Vessel to anyone looking for floral design for their wedding or event, and we are so thankful to have had them by our sides on our special day.
Emma G., 5 months ago
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Bell Brook Farm and Floral Design Studio 

5.0

  • Starts at $8,000
  • Serves Amherst, MA

Our design studio is located on our farm in central Massachusetts. We are passionate about growing and designing with unique blooms and pour our hearts into all aspects of our process from sowing seeds into healthy soil, to harvesting and arranging. Our farm, gardens, and the wild landscape around us lends inspiration and drives our designs to be seasonally conscious, a bit wild, and uniquely curated for each celebration. We strive to employ sustainable practices from start to finish.

Awarded Best of Zola
The most beautiful floral arrangements ever!! We had came to Emily at Bell Brook Farm with an idea and she went beyond our expectations. Her knowledge and attention to detail really showed throughout our conversations and all the imagery she shared. I felt like my wedding flowers were in the right hands the entire time and seeing all the details come together on the day of was absolute magic!
Madison S., 5 months ago
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Dazy Florals 

5.0

  • Starts at $4,000
  • Serves Amherst, MA

Garden inspired and organically styled floral arrangements for weddings and events- located north of Boston and servicing the New England area. Owner and artist Ashley has 11 years of design experience in the floral industry, along with a background in horticulture, and general love for all things natural and wild. Dazy Florals is dedicated to utilizing sustainable practices and beautiful locally grown blooms, New England season permitting.

Awarded Best of Zola
Ashley did such an amazing job with my wedding flowers. She was also very responsive, helpful and friendly. I was so thrilled with my personal bouquet and all the bridesmaids, as well as all the center pieces. I didn’t have very good direction for her (I simply said I liked simple, whites and greens) and when she sent me what she was thinking, she put time and thought into it and the results were stunning. On my wedding day, I absolutely loved the end results, and all this while staying within my budget. I would so highly recommend Ashley and Dazy Florist!
Sydney, 4 months ago
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Forever Blooms 

5.0

  • Serves Amherst, MA
  • Offer

I’m thrilled that Zola connected us, and I’d love to hear all about your wedding vision. All of my flowers are handcrafted from sola wood, a material derived from the tapioca plant. They’re lightweight, soft to the touch, and designed to look just like real flowers. One of the best parts? Since they’re made of wood, I can ship them to you no matter where you are in the U.S.! To get started on your custom quote, simply fill out the form with the website below. I’m really looking forward to working with you and making your day extra special! https: // www. foreverbloomsfloral . com / wedding

Awarded Best of Zola
Absolutely gorgeous, unique and lasting...her creations are amazing!!! Definitely one to keep an eye on, as all the creations can be custom tailored, and sure to brighten anyone's day!!!
Patricia P., 3 years ago
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Bloom Culture: Do-it-yourself Wedding Flowers 

5.0

  • Serves Amherst, MA

A common misconception about Bloom Culture is that we are telling people they SHOULD DIY their wedding flowers… when in reality we are telling people they CAN DIY their wedding flowers… if they want to. With Bloom Culture you can create you own wedding flowers with Confidence. We help you get creative, stay in-control of your wedding budget, and enjoy the most beautiful wedding flowers. We have pre-made DIY Flower Collections or you can get a custom design with our FREE online quote or chat with us one on one for more guidance!

Awarded Best of Zola
Bloom Culture: Do-it-Yourself Wedding Flowers was an absolute pleasure to work with for our wedding. From the very first inquiry, their communication was prompt, kind, and professional. They answered all of my specific questions with personal responses, making the DIY flower process so easy and stress-free. The quality of their work was consistent, thorough, and truly showed how much they cared about making our day special. We saved so much money going the DIY route with Bloom Culture, and it allowed us to create so many wonderful memories putting the arrangements together with our wedding party. I highly recommend Bloom Culture to any couples looking for a reliable, affordable, and caring florist for their wedding. I wanted to do my own flowers to honor my grandmother who was a florist. She passed a few months before the wedding and I just know she would have absolutely loved it and we got to honor her in this way.
Madden H., 5 months ago
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Midsummer Flowers 

5.0

  • Starts at $4,500
  • Serves Amherst, MA

Midsummer Flowers is a floral design studio based in North Central Massachusetts. We specialize in creating one-of-a-kind floral designs for weddings and other celebrations and events, by combining the perfect balance of timeless romance and garden-inspired whimsy.

Awarded Best of Zola
I was lucky to find Tracy and her company @midsummerflowers - she provided the most beautiful flowers for our February wedding! She has such a passion for floral design, was so easy to work with, and gave great suggestions based off of my initial vision. If you want gorgeous flowers for your event, Tracy is your girl!
Ellen, a year ago
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Elegant Floral Creations by Amy 

5.0

  • Starts at $5,000
  • Serves Amherst, MA
  • Offer

Elegant Floral Creations specializes in Weddings and Events. Our floral mission is to become one with our client's vision and turn it into reality. From Intimate Romantic Elegance to Grand Luxurious weddings, we do it all! Our team is professional and punctual, we show up ready and enthusiastic to design the wedding of your dreams. Elegant Floral Creations offers a luxury experience from start to finish with high end product and incredible customer service. We are located in the beautiful Hudson Valley, NY We do destination weddings and events too! Contact us today! We would love to hear from you.

Awarded Best of Zola
We had a wonderful experience using Elegant Floral Creations by Amy! Our Wedding day was beautiful and more than I could have ever imagined! Very professional and organized! Amy is honest and definitely gives you 100%
Tabitha and M., 2 years ago
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Yanique Events, LLC 

5.0

  • Starts at $5,000
  • Serves Amherst, MA

Yanique Events is a floral and event design company based in Boston, MA servicing all of New England and beyond. We focus on providing our clients with creative decor and an authentic experience their guests will always remember

Awarded Best of Zola
We have been working with Yanique for many years as our florist for a wide range of events, but mainly weddings! Yanique is great during the process with providing out of the box ideas for the florals. She and her team are always on time and are efficient in transforming the room with the florals. I highly recommend Yanique to any bride, planner, or designer looking to for a florist.
Stephanie , a year ago
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Elyse Floral Design 

5.0

  • Starts at $2,000
  • Serves Amherst, MA

At Elyse Floral Design, we specialize in creating fresh and stunning wedding florals that perfectly capture the essence of your special day. Our floral designs are known for their elegance and stunning colors, making us a top choice for couples seeking a local wedding florist with a touch of flair. As a Connecticut-based wedding and event florist, we understand the unique charm of your local venues. Our team is dedicated to transforming your wedding space with fresh flowers. Our experienced floral designers specialize in creating personalized arrangements that bring your vision to life.

Awarded Best of Zola
Elyse Floral Design was a pleasure to work with for our wedding. From our first consultation, she was incredibly knowledgeable, friendly, and accommodating. She listened closely to our vision and delivered beautiful, vibrant floral arrangements that truly made our venue look stunning. We received so many compliments from our guests on the gorgeous design and quality of the flowers. Elyse Floral Design's attention to detail and commitment to bringing our wedding day vision to life was unparalleled. We highly recommend them to any couple planning their big day.
Monica B., 5 months ago
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Afterall Floral Design 

5.0

  • Starts at $6,500
  • Serves Amherst, MA

Afterall is a floral studio led by lifelong friends & design duo, Demelza Levick and Angela Nitschke, who grew up together on a fruit farm at the foot of Mount Monadnock in Southern NH. We believe that flowers have the power to transform life's celebrations into breathtaking memories, by connecting them to a place, a season, and a story. From impactful, artful installations to petite bundles of boutonnieres, we design every last detail with you and your love story in mind.

We had the most incredible experience with Demelza and Angela! They created the dreamiest ceremony and reception spaces for our wedding and even incorporated personal touches into my bouquet. I loved it and our guests did too! It was truly magical. They were also really easy to work with and explained at the beginning how many meetings to expect and when, and also welcomed questions in the interim. Their clear process made planning so much easier on our end!
Megan D., 10 months ago
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Fairy Meadow Flowers 

5.0

  • Starts at $5,000
  • Serves Amherst, MA

My name is Isabelle, and I grow chemical free, regenerative flowers and herbs on 3/4 of an acre in Hamden, CT. I truly love working on these blooms from start to finish, and I hope to get to share some of the beauty with you on your special day.

Awarded Best of Zola
Isabelle is a dream to work with, and created the most stunning florals, understated and natural yet gorgeous and striking, which blended beautifully with the natural environment of our venue. The florals were more than decorations - they were works of art. The fact that the plants are chemical free and grown in a sustainable, regenerative environment was a huge selling point for us. The team is reliable, experienced, and so dedicated, and they went above and beyond to turn a vision into reality. Finally, communication with Isabelle was incredibly smooth and pleasant, and during a stressful process like wedding planning, having such a supportive, loving person was deeply helpful and appreciated. Cannot recommend Isabelle enough!!!
B J., 6 months ago
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Jenny Events 

5.0

  • Serves Amherst, MA

We dream with you to create one of a kind atmospheres using floral, decor, lighting, details and texture. We listen carefully to your inspiration, understanding your events needs while elevating and personalizing the venue you fell in love with. From a guided concept to creation, we produce and provide all the pieces necessary to bring your dream + vision to life. Our design is always intentional and cohesive with the charm of the location. Our clients are stylish and tasteful, looking for details that are not only beautiful but inspiring. We work with local florists to craft a design team fitting for your wedding day.

Awarded Best of Zola
We asked Jenny to create a tropical wedding that worked in Newport. She more than delivered. Her arrangements were distinctive and beautiful! She is obviously very experienced in weddings and was able to help guide our thinking. We truly appreciated working with her.
Alyssa F., 5 months ago
Honey Flora 

5.0

  • Starts at $4,000
  • Serves Amherst, MA

Honey Flora is a Burlington-based wedding floral design studio with a mission to redefine floral design through creativity, sustainability, and community. We focus on creating luxury, modern wedding flowers with locally and seasonally available flowers.

We had the absolute pleasure of working with Maya for our wedding in September 2024, and we couldn’t be happier with the experience! From the very beginning, she was incredibly accommodating, always making time for meetings whenever we needed to discuss details or get her expert input. She took the time to really understand our vision and brought it to life in the most beautiful way. The flowers on our big day were absolutely stunning—everything was exactly as we had imagined, if not better! Not only was her work top-notch, but she was also such a kind and lovely person to work with. It’s clear she’s passionate about what she does, and her warmth and attention to detail made the whole experience even more special. We would wholeheartedly recommend Maya to anyone looking for a talented, professional, and genuinely wonderful florist. She made our wedding floral dreams come true, and we’re so grateful for her work!
Courtney P., 2 months ago
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Love, Emmie Event Rental Co. 

5.0

  • Starts at $350
  • Serves Amherst, MA

Hi! I'm Emmie. As a little girl, I loved TLC's Say Yes to the Dress. As a young woman, I am inspired by and committed to offering a service unlike any other... and I am so excited to hear your story and create your vision together.

Awarded Best of Zola
Love, Emmie Event Rental Co. was an absolute pleasure to work with for our wedding. From our first interaction, Emmie was kind, helpful and efficient in understanding our vision and making it a reality. The floral arches she provided were truly beautiful and looked incredibly realistic, drawing rave reviews from all our guests. The arches were the focal point of our ceremony and made for stunning photographs that we'll cherish forever. Love, Emmie's attention to detail and commitment to quality ensured our wedding day was exactly as we had dreamed. We're so grateful for Emmie's contributions to making our special day perfect.
Justina D., 4 months ago
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Anthology On Main 

5.0

  • Starts at $2,000
  • Serves Amherst, MA

For general inquiries, please visit my website. Anthology On Main is an alternative paper florist, specializing in flowers handmade from book pages! Although my business is based in Kansas, I ship flowers all over the US! I handcraft your wedding flowers from the pages of your favorite books, using your favorite flowers (no matter the season) and in your choice of colors! We'll work together to create truly unique keepsakes from one of the biggest days of your life. As a cherry on top, my flowers don't require any preservation after your wedding day and will last for decades to come!

Awarded Best of Zola
I contacted Katie 5 years ago to order a custom bouquet and boutonniere for my literary themed wedding that took place in the KC Public Library. From the first conversation I knew I had made the right choice. Katie was communicative, enthusiastic, and lovely during the entire exchange. I still have my flowers displayed in my home and they’re a beautiful memento of such a special day!
Lee B., 3 years ago

Location flexible? Discover florists near Amherst, MA

About wedding florists in Amherst, MA

What's the average price range for florists in Amherst, MA?

There are a number of different factors that influence the total cost of a wedding floral package, including the type of flowers you're using, the size of your bridal party, and amount of floral decorative elements at your wedding (don't forget gorgeous extras like ceremony arches). In Amherst, MA, bouquets range from $100 to $500. Centerpieces typically range from $100 to $2,000. The minimum price for florists often takes into account the amount of effort and time required to pull together the creations.

Which are the most popular florists in Amherst, MA?

Some of the most popular florists in this area include Bloom Culture: Do-it-yourself Wedding Flowers, The Faux Bouquets and Something Borrowed Blooms.

What questions should I ask when booking a wedding florist?

Florists offer a range of different services that you'll want to ask about before you book. For example:

  • Do they offer rentals of structures and additional decor?
  • Can they create mockups or sample arrangements?
  • Will they assist with flower preservation if that's something you're interested in?
  • Is breakdown/cleanup included in the package?
  • What types of florists are in Amherst, MA?

    What other Amherst vendors will I need?

    What other florists are nearby?

    What other wedding services are nearby?