In Bloom

Price per arrangement

Bouquets start at $150, and centerpieces at $50

Minimum spend

$500 total

About In Bloom

Shelly Hayes

Lead Designer

In Bloom is a family owned and operated design firm providing modern florals for weddings and events in Hampton Roads and Richmond Virginia. Being a small, boutique studio, we are able to give personalized attention to each client and we take pride in providing phenomenal customer service and helpful advice.

As the founder and owner of In Bloom, I specialize in crafting garden-inspired floral designs that transform any event into a memorable experience. My signature style is sculptural and whimsical; refined but a bit undone. My passion lies in blending the natural beauty of seasonal blooms with a creative vision, ensuring that each arrangement feels fresh, personal, and timeless.

Best of Zola 2025

Services

Service levels

  • A La Carte
  • Full-Service Floral Design

Pre-wedding services

  • A La Carte
  • Consultations
  • Event design
  • Mock-ups
  • Venue visits

Post-wedding services

  • Cleanup

Day-of services

  • Container rentals
  • Delivery
  • Setup
  • Structure rentals

Floral arrangements offered

  • Bouquets
  • Boutonnieres
  • Cake flowers
  • Centerpieces
  • Ceremony decor
  • Flower baskets
  • Flower crowns
  • Flower jewelry
  • Installations
  • Table runners

Reviews

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5.0 out of 5

5 reviews

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  • Amazing flower and service!

    •Verified review
    •Catherine•Jan 10

    Shelly was responsive and provided detailed guidance throughout the planning process. Her floral arrangements were absolutely beautiful, offering a lush look that perfectly fit our wedding budget. When our ceremony location had to be changed last minute due to weather, she worked seamlessly with our coordinator to adjust the floral plan and ensure everything still looked stunning. I was so impressed by her ability to make thoughtful suggestions based on the season and our venue. I can’t recommend her enough!

  • Amazing!!

    •Verified review
    •Trina•Dec 31

    From the moment we first contacted In Bloom, the team was extremely detailed, clear, and helpful in guiding us through the flower selections for our wedding day. We had a hard time finding a florist as we had a smaller wedding and so many florists had a large minimum spend so I was thrilled when we found Shelly. She provided excellent suggestions that captured the romantic, lush aesthetic we were going for, all while keeping our budget in mind. The end result was beautiful, with flowers that were both stunning and cost-effective. We were especially impressed by how they helped us repurpose some of the ceremony arrangements for our reception. They truly went above and beyond to make our special day even more beautiful and memorable.

  • Engagement Party Perfection!

    •Verified review
    •Amber R.•Dec 10, 2024

    From the moment we booked In Bloom for our engagement party florals, Shelly and her team were a dream to work with. Their communication was always prompt, kind, thoughtful, and incredibly helpful - I never had to worry about a thing as Shelly took care of everything for me without any stress. The florals they created for our event were absolutely beautiful, high quality, and truly stunning. Their work was so impressive that we can't wait to have Shelly and In Bloom do all of our wedding florals in 2025! We're thrilled with the service and value they provided, and highly recommend them to any couple planning a special event.

  • An Amazing Florist

    •Verified review
    •Jessica T.•Dec 10, 2024

    Working with Shelly was an absolute dream! She brought my wedding to life in a way I never imagined with her expertise. From bouquets to centerpieces, every arrangement was stunning and perfectly matched our theme. Shelly was professional, organized, and made the entire process stress-free. I highly recommend her to anyone looking for beautiful, high-quality floral designs for their wedding. Thank you, Shelly, for making our day unforgettable!

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