The Best Classic Wedding Florists in Norman, NC

The Best Classic Wedding Florists in Norman, NC

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51 Wedding Florists in Norman, NC

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VIIVI Floral Studio 

5.0

  • Starts at $850
  • Serves Norman, NC

Hello! My name is Sofya and I am a small business owner. Although I am not your typical neighborhood florist, my prices are still average but I create luxury with my skills. Minimal investment for full service wedding start from $5000 A-la-carte service minimum investment start from $500 I will be glad to make your wedding beautiful and magical!

Awarded Best of Zola
Sofya was absolutely wonderful to work with! Her communication and flexibility was great! She did an amazing job and relieved so much stress. She was great to work with and always had great ideas to enhance my vision. I would recommend Sofya to anyone looking for a florist that is easy to work with and would like their vision to be brought to life!
Essence S., 6 months ago
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Poppin Peonies Floral 

5.0

  • Starts at $4,000
  • Serves Norman, NC
  • Offer

Poppin' Peonies began to bud in 2020 & it has flourished in the last few years. I'm Bre, I am a solo-traveling florist and LOVE any adventure when it comes to a new area. Floral design began as a hobby and grew into a true passion. I love gardening and sourcing from local farms (in addition to my own garden!) as much as possible to give each client the best product possible. Being a part of your special day is truly an experience to encounter. Helping create the overall aesthetic of the event and watching the pieces come together is amazing! I hope to bring your unique touch to your wedding day!

We absolutely recommend Bre at Poppin Peonies! She was very sweet, easy to work with, and helped so much to craft my vision. The florals turned out absolutely amazing for our wedding!
Laura, a month ago
Hillside Florist 

5.0

  • Serves Norman, NC

We get it, finding vendors you're confident in, who have a trusted reputation, and make you feel comfortable, is a must. That's where we can help! After decorating more than 700 weddings, we've come a long way. Our team of experienced wedding professionals are dedicated to bringing you the best on your big day. Hillsides designs are rooted in originality and structured to be breathtaking. We will partner with you to transform your vision, goals, and dreams into a reality. We're located in Richmond County, however, we travel around parts of North Carolina and South Carolina.

It is not an overstatement to say that Will and Becky almost singlehandedly made our wedding happen. After the hurricane in WNC, we unexpectedly had to completely change our wedding plans with less than two weeks to go. Both Becky and Will pulled in favors, put in extra hours, and did whatever they needed to do to make our wedding happen. And amazingly, you never would have known come wedding day. The florals and other decorations were stunning, and the entire day went flawlessly. You never would have guessed that things had been put together on such short notice. It's a testament to how talented they both are, and how much they cared about making our day so special. We can't even begin to thank them enough.
Makayla S., 10 days ago
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Something Borrowed Blooms 

4.9

  • Starts at $250
  • Serves Norman, NC

Thousands of brides across the United States and Canada have trusted Something Borrowed Blooms to provide the perfect flowers for their wedding day. We offer brides the expensive peonies, delicate ranunculus, out-of-season anemones, and the ever-impossible-to-find-magnolia — all at a fraction of the cost.

I was very pleased with my experience with Something Borrowed Blooms! The flowers were quality silk, unlike typical fake flowers these felt and even smelled like flowers!! I enjoyed not having to waste flowers the day after our wedding, I could send them back in for the next bride! If I had not gone with something borrowed we likely would have make our own flower arrangements. I was nervous about not knowing how those would look until the day of. I loved knowing EXACTLY what my flowers would look like on my wedding day. They were gorgeous! The customer service was never lacking! My shipment was delayed by a day but the team was quick to respond to my nerves insuring me they would over night a replacement box if needed. We highly recommend!
Lindsay D., 2 months ago
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Wood & Word Blooms, sola wood floral designs (faux not fresh) 

5.0

  • Starts at $1,500
  • Serves Norman, NC
  • Offer

Wood & Word Blooms is run by a Jen Angle, former teacher of 20+ years and specializes in using hand-painted wood flowers along with a faux, dried and preserved florals (nothing fresh here) to bring your wedding vision to life not just for that one glorious day but forever. Besides designing for you, I also offer DIY Wood Flower Experiences to create your wedding florals alongside me in person or virtually and 1:1 sessions to help DIY brides learn to do it themselves.

Awarded Best of Zola
Jen is incredible and worth every penny! My husband and I weren't very sure about how we wanted our wedding florals to look. We also didn't want to spend thousands of dollars on flowers that would only last a day. We stumbled upon wood flowers and discovered Wood and Word Blooms! Working with Jen was wonderful and seamless. She helps you every step of the way to figure out what you would like. The DIY class was so much fun, and we were able to build all of our centerpieces, boutonnières, and bouquets. Jen also built my cascade bouquet and beautiful garland for us! Everything came out so beautifully and was perfect for our day. Thank you Jen!
Bianca D., 5 months ago
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The Faux Bouquets 

5.0

  • Starts at $175
  • Serves Norman, NC
  • Offer

Believe it or not, we often have people ask if our pictures throughout our website are showing a mix of fresh and faux and…no they aren’t! Although fresh florals are pretty, we are totally in love with poser-blooms all the way here and that’s what we design 100% of our orders with.

Awarded Best of Zola
The Faux Bouquets were an absolute pleasure to work with for our wedding. Their communication was fast and clear throughout the entire process, making it easy for us to coordinate the floral designs we wanted. The quality of their work was beautiful, perfectly matching the vision we had for our special day. Their gorgeous designs came together flawlessly, and they were incredibly easy to work with to assemble the bouquets exactly as we wanted. We couldn't have been happier with The Faux Bouquets and highly recommend them!!
Rebecca R., 22 days ago
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Lux Lineage Floral Design 

5.0

  • Starts at $1,000
  • Serves Norman, NC

Nice to meet you! We are Cinda and Elizabeth - a mother daughter florist team with 10+ years experience curating wedding flowers that reflect each couple’s love and personality. It is a great honor to celebrate love! We work closely with every bride and groom to ensure their wedding vision comes to life. From classic whites to colorful whimsy to romantic garden florals, we have a diverse portfolio of work to suit every couples’ style and budget.

Awarded Best of Zola
Elizabeth and Cinda were an amazing team to work with! I was able to reach Elizabeth by email, set up in person meetings to talk about flowers and able to communicate with them directly on my wedding day. I chose the ‘Brunch & Blooms’ package, where a group of my favorite ladies came together I create my flowers. We were given step by step instructions on how to make the corsages, boutonnieres, bouquets and centerpieces. Before the big day, they go through all the flowers to ensure they look somewhat uniform and ready to be displayed. The memories I have from our Brunch & Blooms are some of my favorite from the wedding weekend! I also decided to donate my flowers to an assisted living home, where Elizabeth dropped the flowers off and sent pictures to me as well.
Jessica S., 4 months ago
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Bloom Culture: Do-it-yourself Wedding Flowers 

5.0

  • Serves Norman, NC

A common misconception about Bloom Culture is that we are telling people they SHOULD DIY their wedding flowers… when in reality we are telling people they CAN DIY their wedding flowers… if they want to. With Bloom Culture you can create you own wedding flowers with Confidence. We help you get creative, stay in-control of your wedding budget, and enjoy the most beautiful wedding flowers. We have pre-made DIY Flower Collections or you can get a custom design with our FREE online quote or chat with us one on one for more guidance!

Awarded Best of Zola
Bloom Culture: Do-it-Yourself Wedding Flowers was an absolute pleasure to work with for our wedding. From the very first inquiry, their communication was prompt, kind, and professional. They answered all of my specific questions with personal responses, making the DIY flower process so easy and stress-free. The quality of their work was consistent, thorough, and truly showed how much they cared about making our day special. We saved so much money going the DIY route with Bloom Culture, and it allowed us to create so many wonderful memories putting the arrangements together with our wedding party. I highly recommend Bloom Culture to any couples looking for a reliable, affordable, and caring florist for their wedding. I wanted to do my own flowers to honor my grandmother who was a florist. She passed a few months before the wedding and I just know she would have absolutely loved it and we got to honor her in this way.
Madden H., 14 days ago
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Anthology On Main 

5.0

  • Starts at $2,000
  • Serves Norman, NC

For general inquiries, please visit my website. Anthology On Main is an alternative paper florist, specializing in flowers handmade from book pages! Although my business is based in Kansas, I ship flowers all over the US! I handcraft your wedding flowers from the pages of your favorite books, using your favorite flowers (no matter the season) and in your choice of colors! We'll work together to create truly unique keepsakes from one of the biggest days of your life. As a cherry on top, my flowers don't require any preservation after your wedding day and will last for decades to come!

Awarded Best of Zola
Katie makes the most beautiful handmade paper flowers out of book pages! Her work is thoughtful, whimsical and exactly what I needed for a Harry Potter themed styled shoot. I incorporated her work into a bouquet of real flowers and the results were stunning! Nothing but good things to say :)
Marisa Peterson, 3 years ago
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Flowerslover 

5.0

  • Starts at $1,000
  • Serves Norman, NC

Studied with Dmitry Turkan - World-renowned florist. Our wedding florist's goal is to create beautiful arrangements that fit both your vision and your budget. We create the wedding décor of your dreams. Flowers can transform your wedding day and tie a theme together, change a room instantly and add your personal style to a venue. There's a lot involved with designing your wedding flowers (more than you might initially think!), from ordering and processing the blooms to producing and delivering your arrangements. Our team help you from beginning to the end.

Flowerslover was an absolute delight to work with for our wedding! From the very first interaction, Val was so sweet and amazing - she listened carefully to our vision and provided excellent recommendations to bring it to life. The flowers they delivered were absolutely beautiful and graceful, perfectly complementing the style of our wedding. They even went the extra mile by delivering the flowers directly to the venue and picking them up afterwards, making the whole process seamless. Val was so attentive and literally perfect when ordering the flowers for our special day. We couldn't have asked for a better florist and highly recommend Flowerslover to any couple planning their wedding!
Emily D., 2 months ago
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Rainey Day Bouquets 

5.0

  • Serves Norman, NC
  • Offer

As I prepare for my own wedding in April of next year, I was taken aback by the exorbitant costs associated with floral arrangements. Quotes ranging from $6,000 to $7,000, with a minimum commitment of $4,000, were simply unfeasible for me. This led me to explore alternative solutions, and I discovered a passion for creating my own florals. I was delighted to find that I had a knack for it! This experience sparked the idea to launch my faux floral rental business, driven by the belief that beautiful wedding florals shouldn't come with an astronomical price tag. My goal is to make stunning arrangements accessible to all.

While I didn’t use her for a wedding — I most certainly will once I get married! Morgan’s floral arrangements are so well done that I asked to purchase some to decorate my home. Her customer service and attention to detail is out of this world. 10/10 recommend.
Willie M., 2 months ago
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Rachel Hiemer Studio 

5.0

  • Starts at $1,589
  • Serves Norman, NC

Rachel Hiemer Studio is a wedding and event floral studio located in Charlotte, NC. My floral career began in Milwaukee, WI over 10 years ago and now created my business here in Charlotte with a focus on wedding and event floristy. I have a huge passion for flowers and foliage and love to discover new varieties. I love working with brides to create a beautiful vision for their ideal wedding day. From lush bouquets and centerpieces to floral arches and installations, I will make your wedding vision come to life.

Rachel did an amazing job on the floral arrangements for my wedding! The colors matched perfectly with our theme, and the flowers were fresh and beautiful. She truly captured the wintery vibe of our wedding with her arrangements!
Kassandra, 6 months ago
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Island Floral 

5.0

  • Serves Norman, NC

We are a small floral design business that thrives off wedding floristry and decor. Sara will be with you every step of the way to create your wedding vision. We know the event world well as Sara also has a history of wedding coordination in addition to decor so we truly understand the importance of harmoizing our decor with the flow of your wedding day. With a passion for design and a career in floristry that started over 15 years ago - we bring our experience and inspiration to your dream day.

I had a great experience working with Island Floral, they were so knowledgeable and when I came in with a vision and certain flowers I liked they added to that vision flawlessly. They were great day of with set up and I still get comments from people about how beautiful my flowers were!
Mikayla, 4 days ago
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Blossom Artistry 

5.0

  • Starts at $3,500
  • Serves Norman, NC

Blossom Artistry is a premier floral design studio specializing in creating breathtaking arrangements for weddings and events. With a commitment to personalized service, we work closely with each client to bring their vision to life, ensuring that every detail reflects their unique style and story. From intimate gatherings to grand celebrations, we offer a diverse range of services, including custom floral designs, installations, and event styling. At Blossom Artistry, we pride ourselves on our artistry, attention to detail, and dedication to exceptional customer service, making us a trusted partner for unforgettable floral experiences.

Blossom Artistry provided excellent communication throughout the entire wedding planning process. Their floral arrangements were of wonderful quality and truly elevated the beauty of our special day. They listened carefully to our vision and executed it perfectly, ensuring our wedding day was exactly as we had hoped. The bouquets, centerpieces, and ceremony arch were stunning and received countless compliments from our guests. Blossom Artistry's expertise and attention to detail made our day feel so perfect and special. We highly recommend them to any couple looking for an exceptional florist.
Sydney O., 2 months ago
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VRC Events 

5.0

  • Serves Norman, NC
  • Offer

Our goal is to make planning your event as stress free as possible. We will take your vision and execute it into a beautiful event. We treat everyone like royalty and pay close attention to detail. We also specialize in customizing anything for your event such as custom backdrops, custom party decorations and so much more."

This was easily the best decision I made for the wedding. The flowers these wonderful ladies put together for me went above and beyond my dream of having rich, jewel colors. I was very happy I'd be able to keep my bouquet, going for silk flowers and they've become a lovely decoration in my house to remember my wedding. The centerpieces were masterful and I'm so happy with how they turned out. The arch was perfectly decorated and the boutonierres for my husband and groomsmen were exactly what I'd hoped for. Thank you so much for all your hard work and for coming to set everything up for us! I seriously can't thank you enough!
Chloe & D., a year ago
Bupp Woodworks & Designs - Flower Preservation 

5.0

  • Serves Norman, NC

I offer professional flower preservation services so you can save your wedding bouquet forever! Accepting fresh, dried, and artificial flowers from across the USA. Over 40 different keepsake options for every budget and style. I offer a wide variety of shapes and sizes including: •ring holders •necklaces •jewelry dishes •vanity trays •coasters •candle holders •ornaments •bookmarks •wine stoppers •pyramids •cubes •gemstones •bookends •large floral blocks •hexagons •arches •round wall hangings •standing circles •wood shadowboxes •large wood serving trays •clear acrylic serving trays •river tables and custom heirloom furniture

I had the pleasure of working with Tina at Bupp Woodworks and I am truly so happy I was able to! I gave her my wedding bouquet the day after my wedding. She was very responsive, flexible and kept me informed where she was in the process of preserving the bouquet. I picked it up today and I am blown away, along with everyone I’ve shown, with how it turned out! It’s truly a piece of art and they are so beyond talented! I absolutely love my serving tray and now I’ll have this beautiful keepsake to always remember and treasure that day!
Kimberly S., a year ago
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Lush Floral Designs WI - Artificial Bouquets and Arrangements 

5.0

  • Starts at $175
  • Serves Norman, NC for additional fees

We specialize in handmade artificial and natural touch bouquets, arrangements and décor for your wedding or special occasion. Whether you’re looking for traditional, modern or event whimsical , Lush Floral Designs is confident we will have a style that suits you!

Awarded Best of Zola
Kit was amazing to work with every step of the way. She sent previews and asked for input, but honestly she could wing it herself and I would have been over the moon with her creations! I asked for a custom alter piece and she did not disappoint! I had several people ask if they were real, and I proudly said they were silk!!!
Emily, 4 months ago
Decor Fancy Ja Floral and Event Designs 

5.0

  • Starts at $1,500
  • Serves Norman, NC for additional fees

Decor Fancy Ja designs wedding and events florals tailored to suit your individual needs, budget, and differentiated desires. Our team creates your desired fresh cut, real touch silk (artificial), and dried flowers. We do floral installations and create bouquets, garlands, centerpieces, corsages, boutonnieres, tablescapes, and other florals for all occasions including weddings, anniversaries, baby and bridal showers, church services, mothers' day, proms, graduations, homecoming, quinceañeras, banquets, cooperate events, and father-daughter dance, among others.

Decor Fancy Ja Floral and Event Designs was an absolute pleasure to work with for our wedding. Marva, the owner, was incredibly organized and responsive throughout the entire planning process. She listened carefully to our vision and delivered phenomenal, elegant, and fresh florals that truly elevated the look and feel of our special day. Marva did a great job with our wedding - I told her my ideas and she executed beautifully on our big day, making the whole experience stress-free. The quality and value of their work was simply amazing. We couldn't have asked for a better florist to help make our wedding day so special. She also goes above and beyond for our other special occasions when we need flowers.
Bianca and S., a month ago
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Rosemary's Garden Florals 

4.7

  • Serves Norman, NC for additional fees
  • Offer

My name is Rosemary Sammons and I would like to thank you for considering Rosemary's Garden Florals as your wedding florist. All my floral creations are composed of everlasting blooms that can resemble any flower in nature, but are made to last a lifetime. When you choose Rosemary's Garden Florals for your wedding, you can rest assured that each arrangement will be created with fine attention to detail. I am proud to offer my floral services for hand delivery in the state of Florida and secure shipping throughout the United States.

Awarded Best of Zola
Rosemary's Garden Florals was a dream to work with for our wedding day. From the start, they were extremely communicative, providing frequent updates and beautiful proposals that gave us confidence in their vision. On the day of, their floral arrangements truly exceeded our expectations - the centerpieces, bridal bouquet, arch decor, and cake florals were all absolutely gorgeous and long-lasting. We received so many compliments from our guests on the stunning florals that brought our wedding to life. Rosemary's Garden Florals was an invaluable vendor that helped make our special day even more beautiful.
Michaela P., 2 months ago
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Dear Dahlia 

5.0

  • Starts at $1,500
  • Serves Norman, NC for additional fees

Flowers have always been a deep passion of mine. The kind of passion that often made me cry just admiring a flower. I never hesitated to take on a project. It was not only therapeutic, but it was a way to channel my inner creativity. On October 16th, 2020, my husband and I were united in marriage. The wedding planning process was beautiful, and challenging. The challenge came in trying to find a venue, dress, shoes, floral design, and all of the above, that matched my distinct style. My husband saw my passion, and has been my number one supporter in extending this passion into a business. This business is truly my dream.

If I could explain working with Dear Dahlia in a few words, it would be her going above and beyond with heart. She made my vision truly come to life with the most people additions of her special touch. She just gets it! Not only is she so talented in her craft, but she is the sweetest soul to work with coupled with professionalism. Every time we had a meeting, the stress of wedding planning would dissipate in her calming presence. Cannot recommend her more if you want beautiful, fresh florals and someone you can trust!
Roxana, 8 months ago
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The Flower Garden Shop 

5.0

  • Starts at $1,500
  • Serves Norman, NC for additional fees

Weddings are a celebration of love. As humans, we have a deep, primal need for a “village,” a group of people whom we trust to support us. And where would we be without the love of our family and chosen family? It heals us, brings us together, celebrates our differences, and it allows us to keep going when this big adventure gets scary. So when we get together for a wedding, we get to share that love with those we care about. Just like a painter or a poet, those involved in the planning of a wedding are artists hired to create a scene that reflects the love in the space. We would love to be a part of your team!

Awarded Best of Zola
Madison went to great lengths to make sure we were happy. She communicated every step of the way, and the flowers were gorgeous. I will use for her for all my events from now on. Def. would recommend
Shane and L., 2 years ago
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Merry and Flora 

5.0

  • Starts at $2,000
  • Serves Norman, NC for additional fees

We are a mother /daughter duo who nearly spend every waking minute thinking about, dreaming up and planning beautiful ways to celebrate love with flowers and creating dreamlike immersive guests experiences.

My husband and I could not have been more pleased with the beautifully created space Merry designed and executed for our wedding! We were married in our contemporary church, a challenging space to develop intimacy and gentle beauty. After consulting with Merry, we immediately felt she comprehended our vision. We quickly moved forward with a floral color palette and she offered helpful design advise, developing a floral arch on the buffet table which we used on the stage. The result was whimsical, romantic and created a lovely backdrop for our photos. My bouquet brought tears to my eyes, just the right touch of color to accent my ivory dress. We highly recommend Merry and Flora, start to finish our expectations were met and exceeded, eliminating stress and creating memories of our special day which we will always treasure!
Bethany J., 5 months ago
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Jeannie's Fantastic Florals 

5.0

  • Starts at $1,000
  • Serves Norman, NC for additional fees

Insured, independent florist, as well as event design services. We offer luxurious designs. Available for travel to service clients throughout South Carolina, North Carolina, and Georgia from a beautiful studio located in Simpsonville South Carolina. I create luxury, rustic, big and small weddings, and anything in between. I have 30 years experience, but I am constantly learning, and refreshing my technic to keep with current trends and style. I love what I do, and my love is reflected in the finished product for each customer.

Jeannie's Fantastic Florals truly lives up to its name and more! From the very beginning of our wedding planning journey, Jeannie proved to be an invaluable asset. Her communication was exemplary, and she went above and beyond to ensure that every floral detail for our big day was nothing short of perfection. Jeannie's expertise shone through as she provided insightful guidance and asked all the right questions to capture the essence of my vision. Her dedication to understanding exactly what I wanted ensured that the florals surpassed my wildest dreams. On the wedding day itself, I was blown away by the sheer beauty of Jeannie's creations. The florals were not only breathtaking but also impeccably arranged, elevating the entire atmosphere of the venue. Since then, countless guests have showered compliments on the florals, describing them as outstanding and truly spectacular. Jeannie's meticulous attention to detail and undeniable talent have left a lasting impression on everyone who attended our special day. I cannot recommend Jeannie's Fantastic Florals highly enough. If you're looking for a florist who will exceed your expectations and bring your vision to life with flair and finesse, look no further than Jeannie. She's simply the best in the business!
Charley H., 6 months ago
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Lavender and Lace Events LLC Floral 

5.0

  • Starts at $700
  • Serves Norman, NC for additional fees

From classic staples, wispy bohemian, minimalistic lovers, bold trend setters and more, I am here to make your flowers dreams a reality! With my attention to detail combined with my love of flowers, I will create beautiful pieces that compliment you and your vision in any budget!

Lavender and Lace Events LLC Floral was an absolute pleasure to work with for our wedding. She listened closely to our vision and made expert recommendations to bring it to life. We were somewhat vague on certain details and Kayla did a perfect job filling in with her knowledge. Also, Kayla went above and beyond when she asked my Maid of Honor for my late mother's favorite flower, the stargazer lily, and surprised me by seamlessly incorporating it into the beautiful florals. Our wedding day was made so special thanks to the stunning arrangements. We are so grateful for their exceptional service and highly recommend them to any couple planning their big day.
Brittany, 4 days ago
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Sparks & Sand 

5.0

  • Starts at $1,500
  • Serves Norman, NC for additional fees

Hello! Mekai here. Welcome to Sparks + Sand Floral Design! •••To start off I’d just like to say thank you. Even if you’re just checking the page out. Thank you! •• I’m here to enhance your events with florals that reflect you best! I was born and raised in Palm Springs, California and moved to Raleigh, North Carolina a little over a year ago now. I am a one-woman team when it comes to my business, but I'm also a fiance and step-mom to two rad kids and I am the happiest I've ever been. I would love nothing more than to connect with you and help you reach your flower dreams!!

We have had sparks and sand at Lucky Star Ranch multiple times and she has been great every time. We are a small family ranch venue in the middle of the desert and she is always more than happy to help where she can even if it has nothing to do with her flowers. I've never seen a disappointed client or staff member after chatting with her. Mekai works really hard to make sure everyone is happy and will go above and beyond. We're always happy to see Sparks and Sand is coming back.
Martha Batten-Lee, 2 years ago

Location flexible? Discover florists near Norman, NC

About wedding florists in Norman, NC

What's the average price range for florists in Norman, NC?

There are a number of different factors that influence the total cost of a wedding floral package, including the type of flowers you're using, the size of your bridal party, and amount of floral decorative elements at your wedding (don't forget gorgeous extras like ceremony arches). In Norman, NC, bouquets range from $100 to $450. Centerpieces typically range from $100 to $500. The minimum price for florists often takes into account the amount of effort and time required to pull together the creations.

Which are the most popular florists in Norman, NC?

Some of the most popular florists in this area include Bloom Culture: Do-it-yourself Wedding Flowers, The Faux Bouquets and Something Borrowed Blooms.

What questions should I ask when booking a wedding florist?

Florists offer a range of different services that you'll want to ask about before you book. For example:

  • Do they offer rentals of structures and additional decor?
  • Can they create mockups or sample arrangements?
  • Will they assist with flower preservation if that's something you're interested in?
  • Is breakdown/cleanup included in the package?
  • What types of florists are in Norman, NC?

    What other Norman vendors will I need?

    What other florists are nearby?

    What other wedding services are nearby?