New Holland Parlor

Raw space venue

The venue will provide just the space. You’ll bring in your own caterer and vendors.

Full wedding (ceremony and reception) pricing

Starting at $6,750 for off-peak dates, and $3,000 for peak dates

Guest capacity

Up to 160 seated guests

About this venue

The New Holland Parlor wedding venue is a historical building located in Gainesville, Ga meant for a couple searching for a venue that is simply like no other. As you walk from room to room (or even while you walk on water) you’ll be surrounded by crumbling brick, broken plaster, and 100 year old tile and wood floors. The industrial vibe is accompanied by midcentury furniture and romantic modern touches that bring back a sense of the 1920s while still remaining elegant, modern, and timeless. We offer 3 separate and unique rooms giving our couples the ability to choose which ones reflect their style best.

Seated guest capacity

  • 1-160

Venue type

  • Industrial Spaces
  • Urban Locations

Venue setting

  • Indoor
100 Myrtle Dr, Gainesville, GA 30501

Our event spaces

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The Parlor

For larger weddings, we recommend this room for our couple’s ceremonies. For small weddings of 80 or less, this is a great room for your reception.

The Parlor is the first room you’ll visit after walking through the door. For Parlor, Locker Room, Pool Room packages, This room is used as our ceremony space. The Parlor features 1500 square feet that can seat even our largest guest. counts. It’s complete with its own fire place, chandeliers, and sound system. For Parlor, Locker Room packages this room is your reception area. The parlor fits up to 100 guest but 80 comfortably.

Guest capacity

Up to 120 Seated

Up to 120 Standing

Included in this room:

• Clean up • Dance floor • Dressing room / Bridal Suite • Event coordinator • Event staff • Lighting/Sound • Set up

Available services that can be provided by New Holland Parlor

Services & amenities

  • Clean up
  • Dance floor
  • Dressing room / Bridal Suite
  • Event coordinator
  • Event rentals
  • Event staff
  • Liability insurance
  • Lighting/Sound
  • Pet friendly
  • Set up
  • Wheelchair accessible
  • Wifi

Transportation & access

  • Self parking - free
  • Wheelchair accessible

Rentals

  • Flatware
  • Glassware
  • Linens
  • Sound / AV
  • Standard Chairs

Reviews

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5.0 out of 5

5 reviews

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  • The Most Unique, Bespoke Wedding Venue in Georgia

    •Verified review
    •Heather C.•Jun 20, 2024

    When my husband and I started looking for our wedding venue, we had pretty high expectations. We are full-time wedding photographers and most of the venues we have been to are pretty cookie cutter and not at all what we wanted for our own wedding. You’ve got your barns, ballrooms, and industrial chic venues and then you’ve got something completely different like New Holland. New Holland has character, charm, and a one-off nature that was exactly what we were looking for. We knew that when we decided to have our wedding after being married already for ten years, it had to be at New Holland. Sophie and Reagan made the experience booking and hosting our wedding effortless. Our entire wedding celebration was unconventional, and because of that, it required a whole lot of coordination with activities and food for our guests that typical weddings don’t necessitate. Sophie and Reagan handled everything the day of the wedding perfectly. It was like one big choreographed dance. I know that without them, our wedding would have been a huge, disorganized embarrassment, and we are so grateful they helped make our day run smoothly so that we could enjoy it. If you’re the kind of bride who is looking for something bespoke and can’t find it at any of the venues you’ve visited so far, I know you’ll find it at New Holland.

  • Beautiful Venue! And wonderful staff!

    •Verified review
    •Blair C.•May 6, 2024

    New Holland Parlor was the perfect venue for my wedding. Reagan and Sophie were so kind and helpful. Their attention to detail was great and they seemed knowledgeable in their work which provided a lot of comfort. The venue was stunning and provided exactly what I wanted for the non traditional style I was looking for. I would highly recommend if you're looking for a venue that stands out and will give unforgettable memories.

  • The best venue I’ve ever worked at

    •Verified review
    •Sophie Rosetti•May 6, 2024

    From day the moment my clients booked with new holland parlor they made the planning process easy and fun. Everything is thought out and the building is covered with charm and character.

  • Wow

    •Verified review
    •DJ CraZe•May 6, 2024

    Absolutely incredible on every level. The facility is amazing. The attention to detail is impressive. This place is unique and one of the best I’ve seen. And the management and staff are even better.

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