New Holland Parlor


Raw space venue

The venue will provide just the space. You’ll bring in your own caterer and vendors.

Full wedding (ceremony and reception) pricing

Starting at $7,500 for off-peak dates, and $8,500 for peak dates

Guest capacity

Up to 160 seated guests


About this venue

The New Holland Parlor wedding venue is a historical building located in Gainesville, Ga meant for a couple searching for a venue that is simply like no other. As you walk from room to room (or even while you walk on water) you’ll be surrounded by crumbling brick, broken plaster, and 100 year old tile and wood floors. The industrial vibe is accompanied by midcentury furniture and romantic modern touches that bring back a sense of the 1920s while still remaining elegant, modern, and timeless. We offer 3 separate and unique rooms giving our couples the ability to choose which ones reflect their style best.


Our event spaces

The Parlor

For larger weddings, we recommend this room for our couple’s ceremonies. For small weddings of 80 or less, this is a great room for your reception.

The Parlor is the first room you’ll visit after walking through the door. For Parlor, Locker Room, Pool Room packages, This room is used as our ceremony space. The Parlor features 1500 square feet that can seat even our largest guest. counts. It’s complete with its own fire place, chandeliers, and sound system. For Parlor, Locker Room packages this room is your reception area. The parlor fits up to 100 guest but 80 comfortably.

Guest capacity

Up to 120 Seated

Up to 120 Standing

Included in this room:

• Clean up • Dance floor • Dressing room / Bridal Suite • Event coordinator • Event staff • Lighting/Sound • Set up

The Locker Room

Depending on your package, the Locker Room will serve as either your ceremony space, or your cocktail hour space.

The locker room is about 1200 ft.² and is complete with its own fireplace, sound system, and bar! If you’ve chosen the Parlor + Locker Room package, this is your ceremony space. The Locker Room can seat up to 100 people but we recommend 80 for a more comfortable option.

Guest capacity

Up to 120 Seated

Up to 120 Standing

Included in this room:

• Clean up • Dance floor • Dressing room / Bridal Suite • Event coordinator • Event staff • Lighting/Sound • Set up

The Pool Room

Ahh the piece de resistance! The Pool Room features 4000 square feet of perfection. Perfect for a fun reception, the Pool Room is simply like no other

Located off of the Locker Room, The Pool Room features 4000 square feet of perfection. This room comes with a State of the art DJ booth, 15 ft projection screen, and optimum lighting for photos. The original 102 year old diving board is still in use for toasts, speeches, or DJ announcements. The 100+ year old swimming pool has been filled and resurfaced with an epoxy imitating water, making the perfect pool party for your reception. Come on, who doesn’t want to dance on water…

Guest capacity

Up to 120 Seated

Up to 120 Standing

Included in this room:

• Clean up • Dance floor • Dressing room / Bridal Suite • Event coordinator • Event staff • Lighting/Sound • Set up

The Parlor

For larger weddings, we recommend this room for our couple’s ceremonies. For small weddings of 80 or less, this is a great room for your reception.

The Parlor is the first room you’ll visit after walking through the door. For Parlor, Locker Room, Pool Room packages, This room is used as our ceremony space. The Parlor features 1500 square feet that can seat even our largest guest. counts. It’s complete with its own fire place, chandeliers, and sound system. For Parlor, Locker Room packages this room is your reception area. The parlor fits up to 100 guest but 80 comfortably.

Guest capacity

Up to 120 Seated

Up to 120 Standing

Included in this room:

• Clean up • Dance floor • Dressing room / Bridal Suite • Event coordinator • Event staff • Lighting/Sound • Set up


Available services that can be provided by New Holland Parlor

Services & amenities

  • Clean up
  • Dance floor
  • Dressing room / Bridal Suite
  • Event coordinator
  • Event rentals
  • Event staff
  • Liability insurance
  • Lighting/Sound
  • Pet friendly
  • Set up
  • Wheelchair accessible
  • Wifi

Transportation & access

  • Self parking - free
  • Wheelchair accessible

Rentals

  • Flatware
  • Glassware
  • Linens
  • Sound / AV
  • Standard Chairs

Reviews

Write a review

5.0 out of 5

8 reviews

Write a review
  • The best venue experience ever

    Verified review
    Veronica D.Dec 20

    New Holland Parlor was the perfect venue for our wedding day. From the moment we first reached out, the communication with Sophie and Reagan was extremely efficient, fast, and understandable. They were extremely prepared and thought of every detail so we didn't have to worry about a thing. On the day of, they executed the entire event with grace and brilliance - all we had to do was enjoy our wedding! New Holland Parlor is more than just a beautiful building, it's the superior management and staff that make you feel truly taken care of and valued. We are so grateful for the excellence of the New Holland Parlor team in making our special day absolutely perfect.

  • 10/10 Recommend!

    Verified review
    Tori H.Dec 17

    The team at New Holland Parlor was exceptional to work with. Their communication was efficient, fast, and they were incredibly knowledgeable about all the details involved in hosting a wedding at their venue. The quality of their work and the value they provided was great for every wedding style - they worked closely with us to ensure the setup and cleanup for our special day went off without a hitch. I would highly recommend New Holland Parlor to any couple looking for a beautiful, well-run wedding venue.

  • Wedding of my Dreams

    Verified review
    Sarah M.Dec 17

    From the moment we reached out to the team at New Holland Parlor, their communication was extremely fast and warm. They were a pleasure to work with throughout the entire planning process. The venue itself is an absolutely stunning historic space with a modern twist that was the perfect style for our wedding day. Not only was the venue the venue of my dreams, the in-house coordinators also made the day seamless and helped diffuse any family dynamics going on. We could not have asked for a more beautiful, memorable, and stress-free celebration. I would highly recommend New Holland Parlor to any couple looking for an unforgettable wedding experience.

  • The Most Unique, Bespoke Wedding Venue in Georgia

    Verified review
    Heather C.Jun 20, 2024

    When my husband and I started looking for our wedding venue, we had pretty high expectations. We are full-time wedding photographers and most of the venues we have been to are pretty cookie cutter and not at all what we wanted for our own wedding. You’ve got your barns, ballrooms, and industrial chic venues and then you’ve got something completely different like New Holland. New Holland has character, charm, and a one-off nature that was exactly what we were looking for. We knew that when we decided to have our wedding after being married already for ten years, it had to be at New Holland. Sophie and Reagan made the experience booking and hosting our wedding effortless. Our entire wedding celebration was unconventional, and because of that, it required a whole lot of coordination with activities and food for our guests that typical weddings don’t necessitate. Sophie and Reagan handled everything the day of the wedding perfectly. It was like one big choreographed dance. I know that without them, our wedding would have been a huge, disorganized embarrassment, and we are so grateful they helped make our day run smoothly so that we could enjoy it. If you’re the kind of bride who is looking for something bespoke and can’t find it at any of the venues you’ve visited so far, I know you’ll find it at New Holland.