The Best Classic Wedding Florists in Point Pleasant Beach, NJ

The Best Classic Wedding Florists in Point Pleasant Beach, NJ

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50 Wedding Florists in Point Pleasant Beach, NJ

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PeterJames Floral Couture 

5.0

  • Serves Point Pleasant Beach, NJ

I have been in the creative floral industry for more than 30 years. Left my corporate job to play and create and I have never looked back. I have designed and created florals for weddings and events up and down the eastern seaboard, a small town boy never strays too far. My small company also offers Planning and Coordination packages and I have great relationships among many vendors and venues. If your needs extend beyond beautiful florals, I am absolutely sure I have the person for you.

I loved how Peter was able to take what I sent him over email into exactly what I wanted. My centerpieces and bouquets were all white flowers with some greenery. Peter came up with different white flowers like roses and calla lilies to make beautiful arrangements. I never would have been able to create floral arrangements on my own, so I’m very happy that I went with his company for my big day.
Jennifer M., 2 years ago
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Something Borrowed Blooms 

4.9

  • Starts at $250
  • Serves Point Pleasant Beach, NJ

Thousands of brides across the United States and Canada have trusted Something Borrowed Blooms to provide the perfect flowers for their wedding day. We offer brides the expensive peonies, delicate ranunculus, out-of-season anemones, and the ever-impossible-to-find-magnolia — all at a fraction of the cost.

Awarded Best of Zola
The process of using something borrowed blooms was so easy. I loved that the flowers could be reused and that I wasn't going to spend thousands of dollars on flowers that would just be thrown away! They included the return label in the box with the flowers they shipped out, which was great because we did not have a printer at our destination wedding. All of our flowers were fake because I was also worried about the heat wilting our flowers. I only rented bouquets, boutonnieres, corsages and a dog collar- but I wish I had rented my centerpieces as well! Amazing experience with SBB all around!
Laura H., 5 months ago
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Cassandra Shah Flowers and Event Design 

5.0

  • Starts at $10,000
  • Serves Point Pleasant Beach, NJ

Hi! I'm Cassandra, full-time flower lover and designer. New mom to my son, River and doodle owner. When I’m not flowering, I love to cook (more-so eat), go on hikes and spend beach days in Belmar where I can watch my husband, Kirk, play volleyball. I’ve backpacked solo across 7 countries and traveled to many more. I love all the ADVENTURE! If it's not plain to see, I love working with flowers and creating special moments for our clients. We take on a limited amount of events per season so we can cater to each client personally so don't hesitate to reach out!

Awarded Best of Zola
Cassie is the sweetest floral and event designer ever! I love her aesthetic and style. She took the time to understand my needs and ideas to help make my wedding day beautiful. She is available not just for wedding but also bridal showers, baby showers, birthdays, shoots, and other special events. She is based in NJ and is quick to respond whenever I have a question. If you ever need a floral designer, she is your girl! You won’t regret it!
Melanie, 4 years ago
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Gemella Fiori Designs LLC 

5.0

  • Starts at $1,000
  • Serves Point Pleasant Beach, NJ

Gemella Fiori Designs, LLC stands as a beacon of floral artistry in the realm of boutique floristry. Gemella Fiori means “Twin Flowers” in Italian, we love this combination of words since it describes two people who are very close, just like two flowers in a bouquet. Boasting 16 years of combined experience, we have been meticulously translating emotions into tangible floral expressions. Each creation is a testament to our deep-rooted passion and commitment. As a boutique florist, we specialize in creating bespoke designs tailored for any occasion or intimate event or custom DIY flower orders.Our arrangements & flowers transcend the ordinary.

Awarded Best of Zola
Gemella Fiori Designs LLC was an absolute pleasure to work with for our wedding. Their communication is fast, professional, and focused on creating you the florals of your dreams. The team at Gemella Fiori Designs proved to be visionary in their floral design, creating elegant arrangements that exceeded our expectations. They were extremely knowledgeable, making thoughtful suggestions and substitutions, and were very flexible in accommodating changes along the way. During a difficult time, Lindsay at Gemella Fiori Designs went above and beyond by creating a complimentary memorial bouquet for my stepmom's chair, who had passed away just 2 months before the wedding. My flowers were so stunning, I had them preserved in a resin wedding portrait frame and a resin jewelry box. I highly recommend Gemella Fiori Designs to any couple planning their special day!
Nicole K., 3 months ago
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The Flower Company 

5.0

  • Starts at $3,000
  • Serves Point Pleasant Beach, NJ

Marjorie has been building relationships with local growers and distributors to feed her passion and to create your dream wedding with fresh and unique flowers. No matter what your vision is; small and intimate or elaborate and timeless, Marjie and her team are sure to make your wedding visions come to life. The team at The Flower Company is here to help guide and assist you from the first consultation until you walk down the aisle.

The Flower Company did an incredible job with our 10/13/24 wedding! They truly understood everything that I wanted and brought my vision to life. Marjorie and her team were wonderful to work with, I would highly recommend them for any floral needs. On top of that, the shop itself is adorable, and all of the staff is so knowledgeable and helpful!
Rebecca R., 4 months ago
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Addiction Floral 

5.0

  • Starts at $1,000
  • Serves Point Pleasant Beach, NJ

hi. I’m Kristine, and I’m addicted to flowers. It all started in 2004, I walked into the neighborhood florist looking for a receptionist job completely unaware that two decades later, I would still be immersed in the world of flowers. My love for creating and styling beautifully unique florals stems from my background in fine art and graphic design. Flowers embody nature's art and are my favorite medium for unleashing my creativity! As a boutique, we limit the number of events we undertake each year. Our goal is to deliver unparalleled excellence and personalized floral arrangements for your special occasion.

Booking Kristine for my wedding flowers was the best decision I made for my wedding. She did an absolutely breathtaking job and my wedding guests are still talking about how beautiful the flowers were. They were truly even better than I could have imagined. My bouquet was unbelievable and every arrangement from the flower arch down to the bud vases on the tables were exactly what I had hoped they would be and more. The flowers were very high quality and my bouquet, my bridesmaids' bouquets, and the bud vases that guests took home lasted many days beyond the wedding. Kristine was so enthusiastic about my wedding vision and color palette and was great at communication throughout the planning process. She sent a proposal after our first conversation that brought together my inspiration with her ideas, and was flexible with changes I had leading up to the big day. She was so friendly and so supportive throughout the process and was extremely dedicated on the day of to make sure everything looked perfect. Even when there was an issue with one of the corsages she stopped everything to fix it on the spot so that it was ready for the ceremony. I highly recommend Kristine at Addiction Floral for her beautiful floral style, enthusiasm, and attention to detail. She has the talent, artistry, and vision you can trust to make your wedding vision come to life!
Amanda M., 2 months ago
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Sandra Neto Floral Design Studio 

5.0

  • Starts at $1,500
  • Serves Point Pleasant Beach, NJ

Sandra is a wedding and events florist in Colts Neck, NJ. She is wonderful at bringing your vision to life all while staying within your budget. Sandra does small and large events, simple and elaborate arrangements. Whatever your floral needs are Sandra can help! She works with you personally, so there is no misconception about when your arrangements are created.

Sandra Neto Floral and Design crushed it with our wedding flowers! Sandra is a pleasure and so easy to work with. From our initial conversations about what I was looking and estimates to the design consultation where I provided inspiration photos that she took to the next level! I literally cried my bouquets arrived, they were stunning! Thank you Sandra for being a part of our wedding!
Jenifer N., 4 months ago
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The Faux Bouquets 

5.0

  • Starts at $175
  • Serves Point Pleasant Beach, NJ

Believe it or not, we often have people ask if our pictures throughout our website are showing a mix of fresh and faux and…no they aren’t! Although fresh florals are pretty, we are totally in love with poser-blooms all the way here and that’s what we design 100% of our orders with.

Awarded Best of Zola
The Faux Bouquets were an absolute pleasure to work with for our wedding. Their communication was fast and clear throughout the entire process, making it easy for us to coordinate the floral designs we wanted. The quality of their work was beautiful, perfectly matching the vision we had for our special day. Their gorgeous designs came together flawlessly, and they were incredibly easy to work with to assemble the bouquets exactly as we wanted. We couldn't have been happier with The Faux Bouquets and highly recommend them!!
Rebecca R., 3 months ago
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Wood & Word Blooms, sola wood floral designs (faux not fresh) 

5.0

  • Starts at $1,500
  • Serves Point Pleasant Beach, NJ
  • Offer

🌹 WE ARE NOT FRESH FLOWER FLORISTS. WE WORK WITH WOOD & FAUX FLOWERS. PLEASE ACKNOWLEDGE THIS IN YOUR REPLY. 🌹 Wood & Word Blooms is run by a Jen Angle, former teacher of 20+ years and specializes in using hand-painted wood flowers along with a faux, dried and preserved florals (nothing fresh here) to bring your wedding vision to life not just for that one glorious day but forever. Besides designing for you, I also offer DIY Wood Flower Experiences to create your wedding florals alongside me in person or virtually and 1:1 sessions to help DIY brides learn to do it themselves.

Awarded Best of Zola
Jen was AMAZING to work with! When it came to flowers for my wedding, I had NO IDEA what I wanted. She was very patient with me and helped talk me through my vision. She gave me flowers to pick from, talked about how big I wanted my bouquet and how much greenery I wanted, and then when I could find colors I liked in swatches, she color-matched the colors I wanted from an inspo pic I found online! She was very professional and patient with me, even when my plans changed or I needed to add to my order.  I am not the best at putting together a bouquet. I am also someone who likes control, especially when it came to planning my wedding. I was thankful that I was able to give Jen the reins, tell her what I wanted, and watch her make my dreams come true. When I first saw my flowers, I was speechless. She truly did make my floral dreams come true, and now I get to keep my bouquet for the rest of my life! A wooden flower bouquet from Jen is the way to go!
Kaylee, 5 months ago
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Flower Box by Kate 

5.0

  • Starts at $1,500
  • Serves Point Pleasant Beach, NJ

Flower Box by Kate provides personalized arrangements, creative concepts, and artfully produced bouquets. I love creative, handcrafted events that your guests will never forget. I want each occasion to be unique and reflect your personal style and story. Let us work together to design the details to ensure that your event is memorable and beautiful!

Awarded Best of Zola
Kate was a pleasure to work with throughout the wedding planning process!! She was easy to communicate with when needed and knew exactly what I wanted for our day. The bouquets, centerpieces, sweetheart table, ceremony space, and everything in between exceeded my expectations! I highly recommend Kate for any and all of your floral needs!!
Chelsey H., 9 months ago
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Kishmish Event Stylist 

4.6

  • Starts at $100
  • Serves Point Pleasant Beach, NJ
  • Offer

Hello everyone! My name is Mishall (Kishmish) I am the owner of Kishmish Event Stylist. I want to make sure everyone has a beautiful wedding day no matter the budget. We all know a wedding is a very important milestone and an event that everyone always dreams of. I would love to help every bride and groom turn their dream into reality.

Awarded Best of Zola
The Kishmish event planner team is the most amazing group of people I have known. They are so professional and well-aware of your needs. Kishmish Event uses the best quality of flowers for their events, and their work speaks for itself. I was freaking out with pre-wedding anxiety, but the Kishmish team was on the phone with me nonstop, making sure I had everything I asked for. They were there for me the whole time. The Kishmish event owner even went out of her way to surprise me with an extra photo booth background, which was not part of my original package, making my day even more memorable. Kishmish Event is one of the event companies that delivers more than what you sign up for. The flowers are always fresh and beautiful, and they do their homework, taking care of every single little detail to ensure they make your dream day happen within your budget. I highly recommend Kishmish Event planners.
Breezay, 5 months ago
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Affections Floral Design 

5.0

  • Starts at $4,000
  • Serves Point Pleasant Beach, NJ

Charmaine possesses extensive experience in wedding florals spanning over 30 years starting with a notable design studio in Syracuse under her mentors guidance for 14 years followed by 16 years at the helm for own company specializing in luxury and full service , wedding productions, prioritizing the clients needs also budget

Charmaine and her team went above and beyond for our wedding! The weather was not as expected and I was so nervous and they really made me feel at ease and made my vision feel so romantic! They also did my bridal shower which they did an outstanding job with! I loved working with Charmaine throughout my wedding planning and I can’t thank her and her team enough for making our wedding so beautiful!
Brenna F., a month ago
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Bloom Culture: Do-it-yourself Wedding Flowers 

5.0

  • Serves Point Pleasant Beach, NJ

A common misconception about Bloom Culture is that we are telling people they SHOULD DIY their wedding flowers… when in reality we are telling people they CAN DIY their wedding flowers… if they want to. With Bloom Culture you can create you own wedding flowers with Confidence. We help you get creative, stay in-control of your wedding budget, and enjoy the most beautiful wedding flowers. We have pre-made DIY Flower Collections or you can get a custom design with our FREE online quote or chat with us one on one for more guidance!

Awarded Best of Zola
Bloom Culture: Do-it-Yourself Wedding Flowers was an absolute pleasure to work with for our wedding. From the very first inquiry, their communication was prompt, kind, and professional. They answered all of my specific questions with personal responses, making the DIY flower process so easy and stress-free. The quality of their work was consistent, thorough, and truly showed how much they cared about making our day special. We saved so much money going the DIY route with Bloom Culture, and it allowed us to create so many wonderful memories putting the arrangements together with our wedding party. I highly recommend Bloom Culture to any couples looking for a reliable, affordable, and caring florist for their wedding. I wanted to do my own flowers to honor my grandmother who was a florist. She passed a few months before the wedding and I just know she would have absolutely loved it and we got to honor her in this way.
Madden H., 3 months ago
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Eden Events 

5.0

  • Serves Point Pleasant Beach, NJ

**Please contact us at goedenevents*gmail** Eden Events was dreamed up by mother/daughter team, Gail & Dana. After 15 years of success in retail floral design, they decided to take on the event world full force! In 2017, Eden Events was launched and within the first month was recognized as a wedding award winner in our service area.

Awarded Best of Zola
Dana and the team at Eden Events were an absolute pleasure to work with from start to finish. Their communication was always timely, detailed, and fast, which put us at ease throughout the planning process. The quality of their work was truly stunning - the bride and bridesmaid bouquets, boutonnières, corsages, and ceremony displays were all beautifully detailed and elegantly designed. Dana and her team executed everything perfectly, bringing our floral vision to life exactly as we had hoped and imagined. We couldn't have been happier with the gorgeous florals that helped make our special day so beautiful.
Nicole G., a month ago
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Hexacres Floral Design Studio 

5.0

  • Serves Point Pleasant Beach, NJ

The owner and designer Jing Bai has studied under some of the finest floral designers in New York and trained in prestigious Flower School New York, followed by growing her skills at a premiere floral studio in the metro New York area. She first inspired by flowers from her own wedding and her love of flowers grew ever since. Wedding is where her journey with flowers started; what she enjoys doing and focus on. Her sense of design and executions on details will transform your vision into your perfect wedding day.

Awarded Best of Zola
Jing was the best florist I could've imagined. I had a very specific vision for my florals and Jing helped bring it to life. In the planning process, she helped me make what I wanted work within my budget, never pressuring me to add more or saying what I wanted was impossible (an insane claim I heard from other florists who wanted more money). She encouraged me to use florals from my ceremony during my reception and they came out beautifully. She decorated my sweet heart table with all of our bouquets. Everything held up wonderfully and many guests took flowers home. I can't recommend Jing and Hexacres florals enough!!!
Bridget K., 4 months ago
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Forever Blooms 

5.0

  • Starts at $50
  • Serves Point Pleasant Beach, NJ
  • Offer

I’m thrilled that Zola connected us, and I’d love to hear all about your wedding vision. All of my flowers are handcrafted from sola wood, a material derived from the tapioca plant. They’re lightweight, soft to the touch, and designed to look just like real flowers. One of the best parts? Since they’re made of wood, I can ship them to you no matter where you are in the U.S.! To get started on your custom quote, simply fill out the form with the website below. I’m really looking forward to working with you and making your day extra special! https: // www. foreverbloomsfloral . com / wedding

Awarded Best of Zola
I showcase Forever Blooms bouquets in my store for brides to carry when choosing their wedding dress. Everyone always raves about how beautiful they are plus how awesome it would be to keep your bridal bouquet after the day is done! I also love the service she provides and her willingness to always try new things not only for her customers but her business!
Emily, 3 years ago
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Elegant Floral Creations by Amy 

5.0

  • Starts at $5,000
  • Serves Point Pleasant Beach, NJ
  • Offer

Elegant Floral Creations specializes in Weddings and Events. Our floral mission is to become one with our client's vision and turn it into reality. From Intimate Romantic Elegance to Grand Luxurious weddings, we do it all! Our team is professional and punctual, we show up ready and enthusiastic to design the wedding of your dreams. Elegant Floral Creations offers a luxury experience from start to finish with high end product and incredible customer service. We are located in the beautiful Hudson Valley, NY We do destination weddings and events too! Contact us today! We would love to hear from you.

Awarded Best of Zola
Amy is an industry pro, who goes above and beyond to bring her couples vision to life. She is collaborative and incredibly generous with her time and resources. I would recommend her to any of my couples without reservation!
Lauren D., a month ago
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On The Mission- Wedding Florist 

5.0

  • Starts at $500
  • Serves Point Pleasant Beach, NJ

I love handling and processing the care of the flowers you choose for your big day. I will always guide you in the right direction to achieve the mission (that’s why my company is called On The Mission) of your inspiration. As a florist I take pride in my work and ALWAYS go above and beyond to make your event be luxurious. My company uses premium roses, flowers and greenery that guarantee fragrance and an incredible durability. If you check my website, you can head to gallery and view more pictures of events and flower arrangements I have done. Please visit my website and email us for any inquiries. Thank you!

Awarded Best of Zola
Karen did an amazing job with our wedding flowers. Everything was beautiful and exactly what we imagined. The bouquets, centerpieces, and all the floral details were perfect. The flowers even lasted for weeks after our guests brought them home. She was easy to work with and made sure everything was just right. We highly recommend them
Demi P., 5 months ago
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Amore Weddings 

5.0

  • Starts at $2,000
  • Serves Point Pleasant Beach, NJ

With 5-star ratings from all of our clients, we specialize in event design and centerpiece rentals, starting in 2010 with the vision of creating beautiful and elaborate events that are affordable. We offer one-stop shopping for your event design, centerpiece rentals, and bridal party flowers. When creating our modern and chic centerpiece arrangements, we use only the best quality flowers and supplies. Let us bring your vision to life with our expert touch and exceptional service. Contact us today to discuss how we can make your special day unforgettable. Your dream event is just a consultation away!

Amore was one of my favorite vendors to work with. Not only did they make my floral decor dreams come true, but they were so patient, attentive, and accommodating. Their quality of florals and presentation went completely beyond my expectations and the most fairly priced ever. I cannot thank them enough for how jaw-droppingly beautiful their work is and how happy this made me on my special day
Samantha D., 7 months ago
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Anthology On Main 

5.0

  • Starts at $2,000
  • Serves Point Pleasant Beach, NJ

For general inquiries, please visit my website. Anthology On Main is an alternative paper florist, specializing in flowers handmade from book pages! Although my business is based in Kansas, I ship flowers all over the US! I handcraft your wedding flowers from the pages of your favorite books, using your favorite flowers (no matter the season) and in your choice of colors! We'll work together to create truly unique keepsakes from one of the biggest days of your life. As a cherry on top, my flowers don't require any preservation after your wedding day and will last for decades to come!

Awarded Best of Zola
I contacted Katie 5 years ago to order a custom bouquet and boutonniere for my literary themed wedding that took place in the KC Public Library. From the first conversation I knew I had made the right choice. Katie was communicative, enthusiastic, and lovely during the entire exchange. I still have my flowers displayed in my home and they’re a beautiful memento of such a special day!
Lee B., 3 years ago
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Pretty Posh Events 

5.0

  • Starts at $8,000
  • Serves Point Pleasant Beach, NJ

Pretty Posh Events is a boutique event planning and design company, serving mainly the tri-state area. Owner Abby’s love for fashion and all things design, along with her passion for creative expression led to the creation of Pretty Posh Events. After years of designing and coordinating events for friends and family, Abby decided it was time to turn this passion into a business.

Awarded Best of Zola
Abby was incredibly responsive and flexible from the get-go. I struggled to imagine what the decorations at my multi-cultural wedding might look like and she responded to my questions right away, editing and adjusting her proposal to accommodate all the ideas we discussed. I would definitely recommend Pretty Posh!
Emma Y., 6 months ago
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Sun & Moon Designs 

5.0

  • Starts at $5,500
  • Serves Point Pleasant Beach, NJ

At Sun and Moon, we don’t just plan weddings—we create experiences that linger in the hearts of everyone who attends. Nestled in the heart of New York City, we specialize in weaving together the moments, details, and emotions that transform your dream into an unforgettable reality. Your vision is our compass. We understand that every love story is unique, and our mission is to bring yours to life with a level of care and attention that makes you feel truly seen. Our custom packages are designed with you in mind, ensuring that every detail reflects your personality, style, and the story behind your love.

Emely was wonderful to work with she never made us feel small, she took our intimate ceremony and pulled out all the stops. Emely never stopped looking for ways to make our day even better, she took our ideas and brought them to life. If I had any questions or ideas she was able to answer or direct me to the right spot
Jodie & W., 2 years ago
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Allure Floral Design 

5.0

  • Serves Point Pleasant Beach, NJ

A wedding floral design studio in East Brunswick, New Jersey, Allure Floral Design specializes in producing floral arrangements that will make your wedding unique and memorable. Owner Irena Piven has over 20 years of industry experience and has the talent to design your wedding, from hand-selecting your flowers to personalizing your bouquets and centerpieces. Irena is a professional florist, wedding stylist, and designer/artist best known for her exquisite attention to detail and flawless event execution. Allure Floral Design strives to provide you with exceptional service, chic style, and innovative design.

Awarded Best of Zola
Allure Floral Design was a pleasure to work with from start to finish for our wedding. They were responsive, supportive, and willing to accommodate any changes we needed. Their communication style put us at ease throughout the planning process. The quality of their work was exceptional - the vision we discussed came to life beautifully, and they were helpful in building a strong floral vision for our day. The rentals they provided, including the display space in their studio, were gorgeous and worth every penny. Allure was there for us from set up to clean up, moving florals after the ceremony, and ensuring everything looked perfect. The team was incredibly sweet and helpful, and the final result exceeded our expectations. We highly recommend Allure Floral Design for any couple planning their wedding.
Jacqueline M., 2 months ago
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Sincerely Flowers 

5.0

  • Starts at $1,500
  • Serves Point Pleasant Beach, NJ

At Sincerely Flowers, we believe your wedding day deserves nothing less than perfection. That’s why we create custom floral designs tailored to your unique vision, ensuring every arrangement tells your love story. We exclusively use farm-fresh flowers grown with little to no chemicals, paired with recycled and sustainable materials, so your celebration is as kind to the planet as it is beautiful. With a low minimum investment of $1,500, we make luxury floral design accessible, and our team of expert Floral Designers is ready to bring your dream wedding to life in all major U.S. cities.

If I had one thing to say about my flowers it would be breathtaking. I knew that when I hired this company it was going to be a great experience. I spoke to the owner and she was absolutely amazing then I was paired with Sara and she was also amazing. She worked with me to create the perfect color pallet and flower choices. Best of all, the flowers were beautiful on the wedding day and they were fresh. I especially liked that they only use flowers without chemicals. I was going to go with fake flowers to avoid the chemicals until I foound this company. I have nothing but the best things to say about them and my flowers were more beautiful than my cousin who got married a few months ago and thought she was going to have a better wedding than me. Thank you sincerely flowers. You guys and your flowers were perfect!
Donna, 2 months ago

Location flexible? Discover florists near Point Pleasant Beach, NJ

About wedding florists in Point Pleasant Beach, NJ

What's the average price range for florists in Point Pleasant Beach, NJ?

There are a number of different factors that influence the total cost of a wedding floral package, including the type of flowers you're using, the size of your bridal party, and amount of floral decorative elements at your wedding (don't forget gorgeous extras like ceremony arches). In Point Pleasant Beach, NJ, bouquets range from $100 to $400. Centerpieces typically range from $100 to $500. The minimum price for florists often takes into account the amount of effort and time required to pull together the creations.

Which are the most popular florists in Point Pleasant Beach, NJ?

Some of the most popular florists in this area include Bloom Culture: Do-it-yourself Wedding Flowers, The Faux Bouquets and Something Borrowed Blooms.

What questions should I ask when booking a wedding florist?

Florists offer a range of different services that you'll want to ask about before you book. For example:

  • Do they offer rentals of structures and additional decor?
  • Can they create mockups or sample arrangements?
  • Will they assist with flower preservation if that's something you're interested in?
  • Is breakdown/cleanup included in the package?
  • What types of florists are in Point Pleasant Beach, NJ?

    What other Point Pleasant Beach vendors will I need?

    What other florists are nearby?

    What other wedding services are nearby?