The leads you see are actively looking for a vendor like you in a market that you work in for your typical fee. These leads have told us they'd like to hear from favorited vendors and vendors similar to those they've already inquired with on Zola. They’ve agreed to share their wedding details to help you decide whether they are a good fit. We do our best to ensure you only see leads whose lead preferences match yours and, for venues, whose the guest count will match your capacity. You can always review your lead preferences here.