In 2012 both Kealoha and Ashley were active on Tumblr, a social media/blogging platform. They followed each other casually, eventually becoming friends on Facebook and Instagram but not interacting frequently. In Christmas of 2018 Ashley posted that she was making Clam Chowder on Instagram. Kealoha, someone who doesn't often reach out to people, sent Ashley a message asking her for the recipe and the rest is history.